video marketing santa rosaEach year, online video marketing becomes more and more popular and more and more effective. When implemented correctly, videos are one of the best new ways to find and maintain an audience, spread brand awareness, and convert potential customers into real buyers. The best part is—they are inexpensive to create and share, making your time and efforts well worth the investment.

If you happen to be on the fence about beginning an online video marketing campaign, then take a look at the following statistics for 2013—they should urge you to get started right away.

  • More than 1 billion unique users visit YouTube each month (YouTube)
  • 78 percent of people watch at least once a week and 55 percent watch every day (Three Motion)
  • Over 6 billion hours of video are watched each month on YouTube—that’s almost an hour for every person on Earth, and 50 percent more than 2012 (YouTube)
  • Video promotion is over 6 times more effective than print and online (Atlas)
  • Videos are shared 1,200 percent more times than links and text combined (Simply Measured)
  • Video search results have a 41 percent better click through rate than its text counterpart (b2bmarketing.net)
  • Viewers spend 100 percent more time on pages with videos on them (MarketingSherpa)
  • 500 years of YouTube video are watched every day on Facebook, and over 700 YouTube videos are shared on Twitter each minute (YouTube)
  • Video equals higher viewer retention; the information retained in one minute of online video is equal to about 1.8 million written words (Brainshark)
  • 90 percent of online shoppers found video helpful in making purchase decisions (Video Brewery)
  • YouTube accounts for over 28% of all Google searches (Comscore)
  • 64 percent of viewers are more likely to make a purchase in an online store after viewing a video (Comscore)
  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions (Invodo)
  • 4 in 10 shoppers visited a store online or in person as a direct result of watching a video (ReelSEO)
  • Video content can increase the chances of front page Google ranking by 53 times (Cisco)
  • 75 percent of executives questioned watch business related videos every week; of those, 65 percent visit the marketer’s website after viewing a video; and 50 percent of those who viewed a marketing video went on to make a purchase for their business (Forbes)
  • 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner)
  • Mobile video ads that include social media buttons drive 36 percent higher engagement (Rhythm NewMedia)
  • The word “video” in the subject line of emails increases click through rate by 7-13 percent (Experian)

So there you have it—multiple reasons why your business must integrate video into its online marketing efforts. And in case you need further convincing, check out the links below.

These statistics were gathered from the following websites’ compiled lists for 2013: b2bmarketing.net; threemotion.co.uk; youtube.com; digiday.com; and impactbnd.com.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+