video blogging Santa Rosa, CAMany bloggers are reluctant to try video blogging despite the advantages it brings.  Video blogging will help any blog stand out from other sites, help connect with prospects and clients and expand the blog’s reach.

Stand Out From the Crowd

Incorporate video blogging into your blog and you will be doing something new and different from many other websites. This alone will make your site stand out and become memorable. Be creative with video and the site will stand out even more. A video blog can also be turned into a podcast for people who prefer to listen to information. Having multiple options for getting the content of the blog will make a website really stand out from competitors.

Connect With Prospects

It is true that in today’s world not everyone wants to read to get information. According to a Comscore study released in February 2011, 82.5% of the U.S. Internet audience viewed a video online. These viewers also watched 75% more videos online inDecember 2010 than December 2008. The trend continues in 2012 according to Cisco, 90% of online traffic will be video by the end of 2013.

A video will allow your visitors to connect better to you as they can see who you are and hear your voice. Humans are social by nature and we will form bonds with people, not an interesting article. The more connected visitors feel to a site the more likely they are to return or purchase your goods or services.

Expand  Your Outreach

Video blogs can be posted on several different platforms without to much effort and this will increase the reach of any website. YouTube is a huge search engine and people who may not find a website through a Google search may find a video on YouTube. Once they see the first video they may take the time to visit the site for more information. It is important when posting a video to other platforms to include a link to your website and to provide tags that will help people find the video easily.

Video is also a medium that is more frequently shared through social media than a link to an article. The more a video is shared the more traffic the website will get. Every blogger wants a video that goes viral to launch their site to stardom.

Video blogging provides a lot of creative freedom and websites that utilize this method effectively will grow faster than bloggers who don’t. For more information on effective video blogging contact us.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+