One of the most popular marketing strategies among IM marketers is article writing. But it’s apparent, for many reasons, that there’s a ton of IM marketers that still do not “get it” when it comes to writing high quality articles. It’s a fact that too many people think they’re the next great writer, they can write anything, and that there’s nothing “to” article writing. That’s not correct, but you can still learn how to do it, absolutely.

You can learn how to write articles that are easy to read.

And you can do this for any subject from discount vegas show tickets to the hudson jeans sale to picking out the right satellite systems.

You can learn how to write articles that entice people to visit your websites and buy your products.

With practice and time you may even get to the point where you want to do all your own article writing. We’d like to share some proven methods that can only help you get the most out of your writing time.

Do your research ahead of time. In fact, research should be the first thing you do after you decide to write anything at all. After this is done, you can use your notes to create an outline, and then you begin the actual first draft. There’s an abundance of readily available information online, so research should really never be a problem. Obviously you can start with search engines, and then there are online libraries, so it would be a rare situation to not be able to find the information you need.

If anything, there’s so much you’ll have to decide what “not” to use. After you’re satisfied with the information you’ve found, then it’s time to begin that article. You may have found on your own that it’s so much easier to write on a topic after you’ve actually learned something about it.

We’re not your English teacher, so just a reminder that it is important to get that pesky grammar and spelling correct. At least run the utility that’s in most word processors. It’s really not necessary to be 100% perfect every time because people are generally forgiving of a few, but never more than a few. The issue is the logic of trusting to buy from you when you mess up a simple thing like an article. See? Once in a great while you can break a grammar rule, but it must be for a very good reason. But sticking to the basic English writing rules will probably be your safest bet.

A good rule of thumb is to use shorter paragraphs than you’re use to writing in school. We’re all taught to develop all major ideas in a separate paragraph. Well, the good news is that is not something you want to do with your articles. Internet audiences want everything yesterday: short attention span, easily diegestible information, quick info bites. Breaking up your lengthy paragraphs into shorter paragraphs is a good way to do this. Put some white space in there and use single space line breaks between your short paragraphs. People scan online, so don’t indent your paragraphs, either. Shorter paragraphs are easier to look at and, believe it or not, easier for an internet audience to read and digest. So, developing good article writing skills is very helpful to your overall business. But having this skill will even be helpful if you have no interest at all in making money. Any time you communicate with other people, your additional skills will help you. Bottom line is it takes time and effort, but the payoff makes it worth the trouble. This is nothing difficult to learn how to do, but you’ll need to put effort, time, and dedication into it.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+