Online Video Marketing Santa RosaOnline video marketing is undoubtedly on the rise. Why? Because it boosts SEO, raises brand awareness, and improves user engagement. Also, it is fairly inexpensive to get going.

Some of the other benefits of online video marketing include link building and establishing a presence in video website search engines. Plus, the videos you create can stay online for a long time, meaning that even a year or more from now you can still be garnering views.

The Basics

The process of online video marketing begins with an idea. Once that idea is developed, the video itself can be made and the wider marketing plan can be implemented. (We’ll get more into this in the second installment of this series.)

One important trick to successful video marketing, however, is the quality of the content. You must have something to say, and your message must be valuable. Here are a few idea-generating approaches:

  • Answer Common Questions—Use the video platform as a way to educate viewers on some interesting topic within your niche industry.
  • Tell a Compelling Story—Provide viewers with something they can relate with. Consider detailing a specific personal experience that shaped who you are today.
  • Suggest a Product or Service—Do a product or service review outlining the advantages and disadvantages as they relate to your target audience.
  • Show Your Strengths—Talk about certain case studies and the results you were able to achieve. This will help to prove your value by exhibiting your experiences, problem-solving skills, and more. You can even read client and/or customer testimonials.

After you have the content, the next step is to optimize your online videos. Here are a couple different tips to help maximize outreach:

  • Keywords—Place relevant keywords into both the title and the video filename, in addition to the tag and description boxes. Using appropriate keywords will grab people’s attention and boost the video’s ranking in search engine results.
  • Hosting—Consider a hybrid-hosting technique in which your videos are available through multiple Internet outlets. Avoid posting a video to YouTube or Vimeo only, as this will not help your site’s SEO nor maximize the video’s viewing potential. Instead, consider posting shorter, more preview-like snippets on YouTube, and then host the full version exclusively on your own website.

Let’s dip a little further into hosting, shall we? A couple of the drawbacks of using YouTube or Vimeo or another similar video hosting website include advertisements (often in favor of the competition) and the fact that viewers are not viewing the video on your website. So in order to get the most out of the videos you produce, consider self-hosting them on your own domain. This will build backlinks through embeds and will allow you complete control of the content surrounding your video player. A few popular self-hosting video websites include Brightcove, Vidyard, Vzaar, Wistia, and Vimeo Pro. (Of course, self-hosting requires a tad more legwork—for example, setting up video sitemaps—and is not for everyone.)

Stay tuned for Part Two of this Beginner’s Guide to Online Video Marketing series.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+