Pocket Camera For Video BloggingIn the first installment of this 2-part series, we outlined a few of the major benefits of online video marketing—such as boosting SEO, raising brand awareness, and improving user engagement. We also discussed some tips on how to optimize a video’s potential through keywords and hosting options.

Now it’s time to get a little more specific in terms of the different equipment options available. Then we’ll wrap things up with a brief discussion on the importance of quality content and a broader marketing strategy.

Equipment

The good news is that a business doesn’t have to spend a lot of money on equipment to see the benefits of online video marketing. It’s really all about the content.

Realistically, these days all you need is an iPhone. The video camera and microphone on it are enough to get you started. However, for a little better quality take a look at these options:

  • GoPro – A basic GoPro video recorder now retails for less than $200. You can also install the GoPro app and the CineForm Studio content editor for free from the GoPro website to edit and export GoPro video files, as well as to adjust the frame rate, video white balance, exposure, contrast, saturation, and framing before publishing.
  • Pocketcam – This app allows you to use your iOS device (iPhone, Android, Windows Phone) as a wireless webcam. However, you’ll want to spring for the paid version in order to get the most out of the available features.
  • Flip Video – This company offers more than one affordable option for anyone looking to record decent quality video without breaking the bank. The only downside is that there is no reversible LCD screen to view videos as they are being recorded.
  • Sony Bloggie HD – Another inexpensive HD video recorder that is perfect for do-it-yourself video marketing. These are lightweight, easy to use, and include many different features to get you going.
  • USB Microphone – If you really want to set yourself apart from the competition, but still don’t want to invest too much in equipment, then consider a USB microphone from Blue or Samson. For around $100 you can get professional quality audio without much hassle.

Content and the Wider Marketing Strategy

According to a study performed by comScore, the average Internet user watches approximately 203 videos each month. And what makes an online marketing video stand out from the rest? Yep, you guessed it—content.

Once you have a good idea, write a script. Then find free clipart, royalty-free songs, and videos to make it pop. You can even make slides in PowerPoint and use free screen-casting (I use Screencast-o-matic) software to record them. These are the basic steps to creating an informative and interesting video.

Once the videos are complete, you should feature them in email marketing campaigns, PR efforts, social media outlets, and more as part of your wider, more comprehensive marketing plan. But don’t be fooled into thinking only one or two good videos is all you need to see results. Instead, employ an unrelenting effort to continually create and share engaging and valuable video content to grab viewers and make them come back for more.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+