Have you ever heard of Viral advertising? Does it sound scary? It sure does, but scary in a way that any time you’re a marketer uses it to its full advantage, the virus this kind of advertising has will truly get the wits out of oneself. Viral internet marketing is the use of promotion strategies for the goal of creating and increasing brand awareness through the spread of messages with people to people thereby increasing popularity.

Just like a true virus does, this kind of marketing and advertising uses individuals with a high potential for Social networking and will create messages which are viral enough to spread to more people thereby creating a feeling that the said product or message will be “in demand”and something of worth. If we are to understand it in a layman’s term, it is like creating buzz or spreading message through word of mouth.

Viral promotion has the “it” factor that creates and encourage people to spread the message of good news to others and subsequently on. The best thing about it is that, there is no need for complicated and expensive forms of advertising just to get more sales. The power to advertise has been passed on to the people because of the good experience and full confidence they have with an individual’s product.

Just imagine the time, effort and profit that will be saved simply because of this kind of internet marketing. This is the kind of promotion that cannot be stopped at once mainly because the virus have been spread.

Not simply that Viral internet marketing can boost our sales rapidly, it also increases our product’s popularity and people’s awareness of our business. Isn’t that great?
Definitely it is.

We may not be aware but we ourselves are guilty of using this type of marketing. Just due to the fact of a mere admiration on a certain video, we copy then paste it into our Social Networking pages, pass it to friends while convincing them that the video is indeed very decent and deserves to be viewed by others as well.

Viral promotions may get the form of videos, ebooks, images, text messages and other interesting stuffs that is meant to be shared. It is like you have discovered a good topic, interesting enough to share it with an individual’s friends, then you begin discussing about it, you encourage ones own friends to get a look, they become interested then they pass it to friends of friends. Isn’t that great? We do not have to do much. We only need to make a worthy piece which is great enough to be talked about.

There are a lot of ways in which we can do our own viral advertising. Some strategies may work, some may not. But here are some tips in order to have a good run in this kind of marketing.

1.Offer Free services or bonuses.
2.See what networking sites can be utilized
3.Take advantage of common interests and behaviors

Viral Advertising may not be taken seriously by other marketers but this is just the way to go if we want to gain the support and admiration of our laser target audience. What better way to let people know about an individual’s product and services but by word of mouth.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+