There are two ways to go about doing anything: the right way and the wrong way. You can tell if a hardware store is set up the right way if you feel at home in there the minute you walk into the door. Everything is arranged neatly and organized in such a way that you can easily find what you’re looking for.

Imagine that your website’s homepage is the entrance to a hardware store. You want the people who enter your store to be able to find what they want without hassles. If they want a chainsaw, they can walk straight to the chainsaw department.

When they get to the chainsaws, they don’t want to find only one chainsaw to choose from. They may be thinking they want to buy a husqvarna chainsaw, but if they don’t have a number of them to choose from, your odds of selling them one are limited. You need a full range of huskies for them to decide between.

If you’ve got a great deal on an echo chainsaw, you’re going to want it to attract your customer’s attention. To do that, you put it on display together with an eye-catching ‘Sale!’ sign.

Not everybody who comes into your store for a chainsaw is going to want a husqvarna or an echo. Some people will be looking for a mcculloch chainsaw or some other brand. You need to have them all and the customer needs to be able to compare their features. That way, you are almost sure to make a sale.

When you’re setting up your website, be sure that people can find what they are looking for fast from the homepage. It doesn’t stop there, though. A well designed hardware store makes the shopper notice other things as they’re walking down the aisles. They may be coming in just for a box of nails, but if the hammers are displayed right alongside the nails, they may not be able to resist buying a new hammer, as well.

Think about this concept, too, when you’re setting up your online store. You want to sell items that are related to your core products. Perhaps your core business is selling metaphysical books. While there is not much profit on a book sale, if you also sell ereaders and ebooks, you can make big profits from the readers.

You can see that there are a number of things to consider when you’re setting up an online store. Cover all your bases and you maximize your chances of converting a visit into a sale. Finally, when people do go to your virtual checkout counter, make sure it’s set up so they can quickly and easily make their purchase. Your website is your store. Set it up like you would any other store and you’re on the right track.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+