There’s absolutely no doubt that article marketing can work like magic when it comes to drawing traffic to your website – traffic that’s not only targeted but one that converts into sales/leads. Article marketing works in two very reliable ways. First, there’s the direct impact that comes from the people who see your articles in article directories, ezines, newsletters, and are inspired to check out your site. And by link building with that subsequent search engine traffic to your site, you will rise in the ranks with your articles able to pull more people in. So it’s a double benefit on the long run. You must take care, however, to ensure that you are using the proper keywords, and that your article is written professionally, if you want to realize these benefits. Once you have quality articles on hand, there are tons of different ways you can utilize article marketing and here we will be going through a few useful tips to get your articles more exposure.

In many cases, marketers who are interested in publishing articles will only seek out directories for target audiences. They may well be getting readers, but this does not contribute to the traffic to their own web site. This is why you should consider placing quality articles on your website as well. It’s a definite way to build long term trust and credibility with your readers. If you approach the article marketing process in a slow and steady way, people will look to you as an authority in your niche, and will refer to your site when they have questions or need advice on your specialty topic. Search engine traffic just continues to add up to possibly hundreds of visitors a day when they are drawn in by a variety of quality articles sprinkled with all sorts of keywords. Remember the importance of interlinking your articles with one another as the search engines take all this into account when they generate their rankings. Maintaining a website that is continually updated with new content, is important in providing credibility.

RSS feeds can be used to deliver your articles to even more interested readers through syndication. In recent years RSS has become increasingly popular, as it’s proved an effective tool for drawing exposure to web content. When your article is syndicated on someone’s website, their visitors can then re-syndicate it. As a result, the process can go viral – but only if you’re providing high-quality content that has genuine value for readers. Make use of the RSS feed so your customers can be automatically updated on any new content that is posted to your site. This will work in the future as well because RSS will only grow with time as more and more people get web savvy,

And finally, be sure to keep up with the latest strategies for improving article marketing and information content. It’s essential that your articles provide useful information for readers, which in turn will bring in more sales and conversions. Do not rush to produce poorly-written articles that will only show unprofessionalism as they turn people away. Carefully read through your articles to make certain they are easy to read and understand, and also provide the reader with useful information. Of all of the marketing methods that are available, article marketing is the easiest to employ. It won’t cost you a cent while you develop your own niche in the marketing world. Reaching lots of people with helpful information is an excellent way to bring attention to your business.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+