There are near limitless possibilities available to you when you are looking for ways to market your online business. However, nothing gets better conversions or drives up new traffic better than article marketing. Article marketing has been popular among top Internet marketers for years because it’s an excellent way to establish your credentials as an expert while setting up backlinks to your site and raising your rankings on the major search engines. You’ll find that your articles bring in a much more targeted audience then regular advertising and that your business will receive more coverage in the crowded internet arena.

However, if you decide that article writing might benefit your business, you need to be aware of a couple of key mistakes to avoid. Avoiding these mistakes is necessary as they might hamper your efforts to fully leverage article marketing. We’ll explain these common errors to you so you’ll know what to check for when you’re ready to edit your articles and how to avoid putting out an article that won’t bring in the audience you want.

It isn’t difficult to write and publish an article that when your a prospective customers read it, will feel that the article is of little value. It’s important to create articles with a large appeal by providing real value to your audience. A story that simply serves as an advertisement for your product or service won’t provide any long-term results. Don’t assume things, but rather analyze them the right way. Keep in mind that there are inherent differences between quality and popularity, so you should not necessarily judge directories simply by the latter. You will find that pretty much all directories have varying sets of regulations that govern how you can post content. A new type of marketing is explained at this Instant Money Code page so you should really check it out now. If you want you article to be accepted, it must meet the designated guidelines. So long as you are willing to acquiesce to the governance of the directories, you should avoid issues having your articles included in them. You need to figure out how to write an article that will give your audience what they want, and to draw them in to your business as well. It is important to keep in mind that the content you create will reflect on you and affect traffic for awhile. And this traffic is not just the search engine traffic, but also the direct traffic that you get from the directories. Therefore, be sure the play by the rules and only submit articles that meet the directories’ standards.

Another mistake that article marketers make is that they don’t find new and unique ways to syndicate their articles. By syndicating your article, you can publish it in more directories, as well as increase the number of locations that might come up in a search engine’s results. There are many different ways you can syndicate including article directories, forums, ezines, newsletters, and many more. Fortunately, the best article directories list the articles in their database as RSS feeds, which allows readers to subscribe to the subjects that interest them most. Many web site operators use RSS feeds to keep a steady flow of their content being delivered to their viewers. A great way to syndicate your articles is to find websites and blogs that use guest authors. If you want to increase your brand exposure, you might consider writing a column for a major site that receives a lot of traffic.

When it comes to increasing your search engine ranking, and really kicking your online business off, there is little that you can do that will better benefit you than writing articles. A great new course in the new wave of internet marketing can be seen at this Instant Money Code page. As long as you avoid making mistakes like not syndicating your articles, not reading the guidelines before submitting your articles, and not giving your audience information that makes your article have value, you will be able to see great results for years to come.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+