Personal blogs are only one type of blog. I bet when you think of blogging that you dismiss the idea as being relevant to internet marketing because almost all of the blogs you see are about someone’s personal plights, hobbies, or a sort of memoir. You know that guy, Perez Hilton? Well, through blogging he landed his own cable show with the E Network. The good news is that blogging can be fully utilized by marketers to reach a huge amount of new customers. Following are some of the best ways to leverage this extraordinary method that many marketers are letting slip between their fingers.

Blogging allows you to give your online business its own personality. Too many vendors believe they need to create formal, professional sales pages in order to make any sales. You may even have paid a steep fee to a copywriter to create a sales page for you that attempts to make more people buy from you. Blogging is much less formal and you can introduce yourself to the buyers who will be buying your products. Your sales will increase if your visitors understand a bit about you as a person.

Blogging can help visitors to view you as an expert about your topic. When you post new content to your blog about your niche, your audience get to see that you are knowledgable about your topic and that you’re offering them more information regularly. This increases your credibility as an authority on your subject, which raises your sales conversions. Think about who you would purchase from. A site with just a sales page or a blog with pages of helpful information that shows visitors you know plenty about the topic? It makes perfect sense.

Social media can be used to bring people into to your blog. Marketers have long known the effective of social media when it comes to getting traffic and your site in front of thousands of people’s eyes. By creating a blogging and social media network that all works together in harmony, you will be able to increase sales, visitor, and opt-ins at an incredible rate. All of this is to increase your opt-in list because that is who buts your products. All of these social media profile are connected to a huge crowd that is going to spread the word for you whenever you have an offer. And your blog is at the center of the entire process!

There are so many reasons that internet marketers need to blog. Blogging attracts people to your blog that are interested in your products. It helps you build business relationships. It can even help add some fun to your daily routine. Blogging allows you to create any personality you want without worrying about other people’s disapproval. By now it should be evident how critical a blog is in helping you reach the next level of income. There is always something that is so versatile and powerful that people just don’t take advantage of; blogging is one of them.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+