business blogWile investigating options when it comes to achieving better search engine optimization (or SEO), one of the best tools available to you is your businesses blog.  Have you noticed that whenever you perform a Google search, using one of your primary keywords, you will find a few blogs in the top results?  The reason this happens is because the blog’s posts have made optimal use of the keywords and the content is new.

So, why do blogs show up so often in the top results?  The reason is because of the frequent updating of the blog’s content.  The more often content changes on the web, the more often the spiders will come to call.  The more often they check out your page, the better ranking you will realize. Many times a company’s blog will actually see more hits then the main website.  Therefore, it is important to remember this and always make mention of the main website and provide links back to the page.

Now you can see how better SEO means more visitors to your main website.  The business blog is an extremely effective tool for boosting your SEO.  By constantly posting fresh, new content to your blog, with proper keyword usage, you will definitely increase traffic.  Remember to add a link to your home page in every post.  A simple “contact us” at the end of the post will work just fine.

Look at your blog as a path that brings searchers of certain keywords to your site looking for answers or solutions.  When they land on your doorstep, make sure they can find the information they seek. Having an expert website designer create an organized, optimized and visually captivating website for your businesses home on the internet, promises a great ROI.  The easier it is for people to find you, the more often they will.

For those of you who are technically challenged, creating a blog doesn’t have to be complicated. A simple blog can be created and hosted for free by WordPress or Blogger. Better yet, incorporate your blog into your website with WordPress self hosted option. For helpful how-to video tutorials on WordPress, visit WPSetup101 blog.

If you are seeking answers about how best to approach internet marketing for your small business, Simple Biz Support can introduce you to the tools and and best practices that will bring the customers to your site when they are ready to buy.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+