One thing many small business owners avoid doing is to properly plan for the future they envision for their business.  An important part of any business should be making business plans, which can be used for many different purposes.  Most people think of business plans as being used only to obtain financing from banks or angel investors.  While obtaining financing is one good reason to prepare a business plan, it is not the only thing that business plans are used for. 

Many entrepreneurs have no problem coming up with the big ideas, but have trouble following through to see those ideas come to life.  In short, that is the role of a business plan.  The step by step process of creating a quality business plan addresses all of the critical areas you need to achieve your goals.

Keep in mind that good business planning does not involve coming up with a good logo, website, social networking strategy or any other tool that you will use later to implement your business plan.  The first steps before all that is to answer the foundational questions about your business that you need to create a strong plan. 

For example, when creating the marketing portion of your business plan, you should not at the onset plan what advertising venues you will use or the look of your ad.  Your first goal is to discover the core root of your marketing goals.  Ask yourself fundamental questions about your customers: what customers do you want to attract?  Where have you found them in the past?  How can you reach them?  What are their likes and dislikes? What specific products or services will you offer to them? 

Until the core questions have been answered, in essence the “what” questions, it doesn’t make any sense to think about or implement any of the “how” answers.  But once you have answered that “what” question, you will be much more clear as to what tools will help you reach that objective.  

Building your business can be compared to building a pyramid.  Spend more time on the base, or core questions to build a strong foundation.  A solid base you can count on to achieve business success is to take the time to prepare a good business plan. 

Be sure to visit SmallBusinessAccountingBackroom.com to get many more resources to help your small business succeed, including information and resources on business planning, financing, sales and marketing.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+