It could be Queen, but it’s positively not King and I’ll tell you why. I am extremely uninterested in hearing the virtues of content when all of the search engines put a lot of price on off-web site influences. If content extremely were king and you had 10 sites that were all on the identical subject, well written and optimized, how would the search engines verify that site was most relevant? One of those sites goes to have to be 1st and one of those sites is going to have to be tenth. Well, Google found a solution for this and that’s off-website influences, specifically link popularity – sites linking to your site. Each site linking to you could be a “vote” for your site saying, “this website is concerning thus and so.”

This off-site influence is thus sturdy that sites can rank very well for terms that don’t even exist in the positioning’s copy. If you search “miserable failure” on Google the #1 web site is Biography of President George Bush. If you search the copy on the homepage you will realize {that the} term “miserable failure” does not even exist on the page. If content is king how will a site rank #one for a term that does not even exist on the page? Isn’t this telling us that content really is not king which link popularity is really the reigning power?

I have a web site that I put up for my mom’s book all about chastity, sex and relationships. The whole book is on the market to browse on-line either on html pages or pdfs. The content is relevant and beautifully written. Is is #one for chastity in any of the search engines? No. Why? As a result of it lacks link popularity.

Content is not King and in all probability never will be. It undoubtedly helps, but it will never offer you the load in search engines that link popularity will now.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+