Some people say that selling is a calling, something that may not be meant for everyone. But this perception may already be outdated with the advent of Internet marketing where a sales pitch is often read rather than heard, making copywriting an indispensable skill that every Internet marketer should learn.

There are salesmen and there are copywriters. Unlike an ordinary salesman, a copywriter uses the written format to turn a mere reader into a buyer. Among the sea of copywriters, John Carlton stands out as the most respected and most imitated, although he modestly denies that he is the world’s greatest copywriter alive.

With more than a decade of writing experience behind him and another ten years of teaching struggling writers his techniques, it’s easy to see why Internet marketing experts like James Schramko often turn to John for writing tips to boost their conversions. And John does not disappoint his followers as he generously shares his writing style in seminars, information products and even in interviews.

Here are some of John’s writing tips as revealed in an interview conducted by James for his InternetMarketingSpeed website:

  • Tell a story.

John uses storytelling and examples to hold the attention of his readers, send his message and persuade them to take the action he recommends. John considers storytelling more effective than neurolinquistic programming for internet marketing.

  • Video-Text combination

There’s some truth to the early 80s song “Video Killed the Radio Star” as MTVs and YouTube videos currently dominate media. John recommends that the best way to sell online is to combine a video sales pitch followed by text that contains your call to action.

  • Practise using email

While John maintains that there is no magic word that does the trick all the time, he recommends testing different versions of your sales letter using email campaigns. The best email sales letters consist of some text and URL for the reader to click on. Suggesting that your email recipients click on a URL is more effective than letting them wait for a video or audio file to download as studies show that people abandon a page that takes more than a few seconds to start playing.

Finally, John recommends that every business owner, internet marketer and salesman must learn how to write his own sales letters because copywriting is a skill that you will constantly need and once acquired, can never be taken away from you.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+