If you run an online business, you have so many things to think about. You need to bring your schedule under control and work as efficiently as possible.

You can spend a lot of time simply deciding upon topics to writing about for your syndicated articles. Consequently, increasing the efficiency of article marketing includes increasing your list of ideas for those articles. Anything that you can do to improve in this area will improve the overall well-being of your company. After all, your job is to look for efficiencies anywhere you can find them.

With that in mind, here are a few tips about where to find useful article topics.

- Every business should keep a list of every question asked by customers or prospective customers who email or call. Many of those questions can be turned into short, informative articles.

- Scour the trade publications to which you subscribe. View each article from the perspective of your potential customers. Find a way to present those ideas that is consumer oriented rather than simply being for the insiders who happen to be in that industry.

- Visit Yahoo! Answers. Conduct searches on keywords that are relevant to your niche. Learn what questions have been asked there, categorize those, and soon you will have a lengthy list of topics for future articles.

- Search at top article directories (maybe EzineArticles and GoArticles, for example) for articles dealing with your business category. You will probably find some ideas that could benefit from being approached from a different angle.

- Take a fresh look at articles that are on your own website. Can those topics be repurposed with more of an informational and less of a marketing perspective?

When you dedicate time to finding topics, don’t stop until you have assembled a list that will last a while. You’ll probably find that one idea leads to another. Keep that long list in an appropriate folder where all of your writers will have access to it. Once a writer uses an idea, delete it to avoid inefficient recycling of the same ideas.


About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+