google pandaEarlier this year, Google rocked the world of many marketers with their new “rules.” The name Panda may sound cute, but for many folks who were focusing solely on getting their sites up and ranking well, without regard for the users’ experience, it’s been a nightmare. Don’t let all their whining get you down, though. Panda just handed the small business owner who is maintaining a relevant website and participating in social media a voice that’s ringing louder in the ears of Google users than it was a year ago.

“Panda” is a group of changes in the way Google ranks websites in their search engine results. While the trend of marketers trying to beat Google at the SEO game continues, small businesses are ranking better in keyword searches because their content is real. If your website is answering the questions of a Google user in a way that is making their experience better, then you are probably ranking higher than the game players who aren’t really concerned with the users experience as much as they are with driving traffic to their site.

Marketers who are focused on building great websites that cater to the needs and wants of their audience have seen their search engine rankings improve post-Panda. Here are a few things you can do to give your website rankings a timely boost.

Quality matters more than anything where SEO is concerned. Google has taken a stand against websites stuffed with low quality content, and those sites have seen their rankings dive in the past few months. Making sure you are answering your users’ questions and making their experience a good one will only help your cause. Is your site easy to navigate? Is it well organized? Quality control is mandatory in the world of SEO.

One of the things that Panda is paying attention to is the amount of time a user spends on your site. If you are offering interesting and relevant information, the time a potential customer spends on your website is going to increase. First impressions matter, so make sure your landing page is spotless and conveys your message immediately. Take another look at your website design. Is it user friendly?

If your small business isn’t involved in social media now is the time to jump in. Interacting with your customers is a must for the good of your search engine ranking. It’s expected by internet users. It’s also free. Social media holds great potential where boosting your search engine ranking is concerned.

While SEO isn’t simple, it is something that you can hire out. If you realize the value of ranking well with Google, but aren’t sure you want to take on the project yourself, contact us for a free consultation.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+