The recent patent application filed by Google details various things the search engine uses to rank net pages. The specific application is summarized as:

“A method for scoring a document, comprising: identifying a document; getting a number of sorts of history data related to the document; and generating a score for the document primarily based on the one or more varieties of history data.”

The patent application sheds important lightweight for those pursuing search engine optimization with Google. Patent applications will be tough to understand, therefore following are highlights that you ought to consider for your SEO efforts.

Update Your Web site

Updating your website is important when it comes to maximizing your rankings on Google. Additionally to the manipulation of keyword density and meta tags, the patent application reveals that Google places important value on how often your content is updated. The additional usually you update, the timely and relevant your site will appear to Google. In flip, this ends up in higher rankings.

To appease mighty Google, think about the subsequent arrange of action:

1. Update pages frequently,

2. Add new pages to your web site,

3. Interlink the new pages with others on your web site, and

4. Add new pages on a weekly basis rather than all at once.

When Google returns to the site, you want to create positive that there is new content. The high rankings of blog sites are evidence of this approach.

Google’s Looking at Your Domain

In an exceedingly new twist, Google claims that it analyzes the number of years of domain registration as part of the ranking process. The appliance suggests that domains that are registered for longer periods of your time are given additional value as a result of such a commitment shows the positioning isn’t a fly-by-night jump page. It’s suggested that you simply extend all domain registrations for as long as possible as part of your search engine optimization efforts. It is troublesome to inform how much the registration method impacts the ranking process, however every very little bit helps.

Google claims that it also digs deeper into domain names to judge the legitimacy of the site. Factors in the analysis embrace the net host and the “who is” information. Consistent with the patent application, Google maintains a database of hosts that facilitate spamming of the Google search engine. Whereas such hosts don’t seem to be detailed in the application, pray to God that you are not using one. You ought to evaluate your host if your optimization efforts are not manufacturing results.

If your search engine optimization efforts for Google are failing, the patent application could provide answers. Talk concerning a good E-book!

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+