Is it better to target either a smaller niche market or a large market when dealing within online marketing? Without having to consider the options, I can say that dealing with the smaller niche market will be much better. There are five main reasons that a niche should be used to market to.


Reason #1: To increase the desirability of your products and services. If the product is presented to the market as being made specially to solve a specific problem for a targeted audience, then it will appear much more attractive to the person who has that problem. If the product is more relevant to a person’s individual needs, then they will be more inclined to purchase the product.


Individuals always seem to think that their situation is unique and different from anyone else’s. All individuals can find similar problems in the same market as research has shown us. Individuals are willing to pay for a solution for their unique problem simply due to the fact that they believe that their problem is unique.


Reason #2: The buyer sees products and services as much relevant in niche marketing. You can find a higher value placed on the solutions to specific problems by the individuals themselves. Since the value of these products and services are perceived higher, a higher price can be charged for them.


Reason #3: The niche market helps individuals to know your name and brand much faster than they would otherwise. People share their discoveries of their solutions to their own problems with other individuals in a niche. The solution you offer to an individual’s problem will increase in popularity through the word of mouth and the momentum will grow for you and your efforts. Attending the same meeting with the same group of friends and listening to them talk and sharing with one another is what people in a same niche tend to do.


Reason #4: Marketing your product in niche markets will be less expensive and much easier for you than marketing them in a mass market. A niche allows you to put your focus on the individual, but in a mass market, the audience is too large and too difficult for this to be accomplished. If you are putting money into advertising ads then you will be able to focus more on the choice of publications.


Reason #5: You face much less competition marketing in a niche market than you will in a massive or broader market. A huge advantage with niche markets is that you may find that you are the only game in town. In your niche, if you want to be perceived as an authority figure:


• people listen to what you have to say


• people will be willing to pay a higher price for your product


• people tell others about you


• there will be more speaking and writing opportunities presented to you


• your product will have fewer knockoffs


It is highly recommended to narrow down to either a niche market or a micro niche market your marketing efforts. For instance, if the product you are selling is to train dogs, then instead of spending your marketing efforts on dog training you should focus your efforts on training either Miniature Eskimo or Great Dane puppies. Your sales will increase as people will be paying more attention to what you are saying if you do so.



About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+