Social networking has become a common way to socialize with people from everywhere. There was never a shortage of ways to interact with other people on the internet, but social networking seemingly has perfected the model and offers many intriguing methods of finding and engaging new associations. One social network that has engulfed the whole of the World Wide Web is Facebook. These days, it seems that people don’t really have an online identity unless they’re Facebook members.

Every day, people use their Facebook profiles to network with other people that have the same interests, play games together, and communicate on an unparalleled level. This must obviously sound like a proverbial gold mine for you to find new customers in. It sure is! Due to the realization that Facebook can help businesses advertise their products, more and more firms are attempting to use it. There are millions of users on Facebook and they have varied interests, which is a perpetual Goldmine for online marketers. in this article you’ll get suggestions for the best ways to use Facebook as a marketing tool.

As soon as Facebook exploded and got millions of users, it started to become monetized. They launched a service called Social Ads that lets you display targeted ads on Facebook. Compared to other PPC services like Google Adwords, Facebook’s Social Ads service is much more straightforward. Because of the ability to target users based on their gender, interests, age group and a lot more, the chances of your ads getting clicked on will greatly increase. With Facebooks target feature, you can make sure that your ads aren’t being randomly served to people that don’t care about your product. But with such heavy-duty targeting, your ad will only be displayed to the right demographic. You can get an increase of traffic on your site by making sure you have a higher click-through-rate. You can even include a picture to your ad, something that can be really effective. Having a picture along with your ad will make your ad look more trustable, noticeable and highly responsive.

There’s another way to advertise on Facebook besides the paid advertising option, and that’s by creating groups and pages. This way, you’ll be able to get to a large number of prospects and get viral marketing for your business. In these strategies, you create a page or form a group with your business as the center of attraction. Then you need to get as many people as you can to fan your page or to join your group. When you make a group, you are given the option to invite people to join, but if you make a page, you won’t have the same option. To alert people to your page and bring them to it, you will need to advertise it by some other means and in some other place. Either way you choose to market your product, Facebook is a wonderful way to get the people you want to check out your product and build up a following.

The bottomline is that Facebook has become a social network with a purpose. You can effectively promote your products or services on Facebook, thereby bringing prospective buyers to your site and increasing your sales. Just keep experimenting and testing various options so you can find the Facebook success formula that works best for you.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+