Article marketing is a completely free and easy way to drive a lot of targeted, relevant traffic to your site or blog. Article marketing is successful because it allows readers to get to know your niche topic, and can spur their interest in your subject. This is a step that occurs even before you pre-sell a service or item, and this makes for more conversions later on. The reason many people don’t want to try out article marketing is because they don’t think its effective anymore, which is untrue. Article marketing continues to enjoy high success and popularity for increasing internet traffic to your website. Yes, there are other methods too but article marketing perfectly blends with any business, giving you the freedom to experiment. But if you’re going to be truly successful with this time-tested marketing strategy, you have to carry out the process step-by-step. This article will go over several article marketing tips that can bring a vast amount of improvement to the success your campaign experiences.

To start off, you need to make sure your articles are spread around with more and more people reading them. When you get high exposure for your articles, you’ll get a much bigger response. Some people never do more than submit their articles to directories, and don’t get involved in the publishing side of the business. One effective method you could use to gain higher attention for your articles would be through posting them on discussion boards and other web-based forums. People flock to targeted forums/discussion boards to talk about the latest news on their chosen topics and subjects. Therefore, begin posting on these sites that are relevant to your particular niche every day, and increasing that amount to two or three times a day may help in the beginning. You can post full articles or tease your audience with snippets. Just be sure that any information you post in these forums and discussion rooms are well-written and accurate, and on-topic. Remember, if you truly want to generate traffic, you must sign your name to your work and add the link to your site.

Another often overlooked strategy for even more exposure is to interlink articles. To do this, you place hyperlinks to your other related articles in the article you are writing, or list them at the end as part of your signature. This will only enhance the article and prove to be helpful for the readers, which is why most of the webmasters or ezine publishers wouldn’t mind it. You want to be careful not to overdo your self-promotion, and be sure that your newly linked articles are providing new and useful information. It may seem that you are indeed trying to sell yourself, but if properly handled, you can get additional exposure from the increased visitor traffic between articles. Another option would be to portion out your articles in distinct sections so you could cross reference them, or you could simply utilize your creative side to come up with different ideas.

In reality, article marketing is the simplest technique there is for promoting your business. Above all else, it is free to use and there is no risk to you. Figure out how many articles you wish to write and submit, then map out all the various directories, sites and forums you want to post your articles to.

Maintain a record of what you do and when, in order to better track your progress and adjust as needed. Article marketing can work for everyone, you need to be consistent in your writing and submitting and you’ll quickly see the positive effects.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+