It’s usually said, by many search engine optimisation experts, that content is king. Others proclaim {that a} text linking strategy is king. The straightforward truth is, if you’re to be successful in your site promotion efforts, all aspects of Search Engine Selling (SEM) are essential to the mix.

SEM consists of all the weather that are required to successfully promote a web site; with the objective being to boost a web site’s ranking on Google, Yahoo and MSN and different major search engines. These elements may be classified as:

1)    On-page optimisation (all the techniques concerned in manipulating page content).
two)    Off-page optimisation (all the techniques concerned in web site promotion).

A good method to think of it is: on-page optimisation is used to push your product, service or information. Whereas off-page optimisation is employed to market your website.

On Page Optimisation.
Site Readiness – W3C Compliance:

Search engine robots don’t like broken HTML code. Your rankings will suffer if your pages do not conform to World Wide Web (W3C) standards. A free on-line HTML validation  service is accessible at:
Search engines like Google currently check CSS code, this should be validated also. A tool for this is out there at:

Website Readiness – Broken Links:

It should be obvious, but is usually overlooked, that broken links are a drawback in terms of search engine optimisation. Clearly, if the search engine robot cannot end spidering your site, thanks to broken links, then some pages will not be indexed. A tool for checking broken links can be found at:

Web site Readiness – Keyword Research:

Analyzing your niche market, or business sector, allows you to form an acceptable set of targeted keywords (the foremost obvious ones are not necessarily the simplest). A free keyword tool can be downloaded from:

Page optimisation – Copywriting

Once you’ve got decided on the appropriate keywords/key phrases for each page, you need to figure these keywords into the visible text on every page to be optimised. Bear in mind that you’re writing for users, not search engines, and also the text must look natural.

Page optimisation – HTML Tag Optimisation

All the acceptable HTML tags on every page ought to be optimised for best effect. These embrace:
1)    Title tag.
2)    Meta keyword tag.
three)    Meta description tag.
four)    Header tags.
Also, do not forget the image alt tags. And terribly importantly the link text in your anchor tags.
Page optimisation – Build content.
Keep adding new content to your website. If necessary publish articles and RSS feeds. Google loves new content.

Off Page Optimisation
Once you have finished the on-page optimisation, your attention desires to be centered on off-page optimisation. The essential elements of off-page optimisation are:
one)    Link building – begin a reciprocal and one approach linking strategy.
a pair of)    Directory listings – get listed in human edited directories like Dmoz.
three)    Article writing – a superb approach to get one method links.
4)    Blog contributions – yet another opportunity for one manner links.
five)    Press releases – announce your presence to the world. Additional one approach links.

All of the on top of are essential to a successful web site promotion campaign. If you wish to enhance your Google ranking (the opposite search engines can follow), do not neglect one area in favour of another. Do it correctly. Do it all. Then watch your rankings soar.

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About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+