Owners of traditional businesses often think that a web site is only for businesses that actively sell products on the Internet. But aside from selling, there are many things that can now be done in the Internet which help offline businesses increase profits and attract more clients, such as advertising to a massive market via a website. With Internet marketing, Toronto brick and mortar businesses stand to earn huge profits and attract new clients. These include service establishments like restaurants and salons and those who exercise professions such as dentists, doctors, lawyers, architects and accountants.

Benefits of Internet marketing

Toronto offline businesses that have already gone online mention the following things that websites have done for them:

Increase sales

A web page can create a worldwide awareness of your business or products because it can be viewed by anyone who has Internet access around the word. The estimated global number of internet users is 1.8 billion. Just imagine if you could get only a fraction of that number as your clients, you might have to manage a long wait list soon!

Even if you don’t actively sell anything online, publishing your contact information in a static web page will help clients find you.

Reduce costs

Companies use a website as a virtual showroom that showcases their products or services. This poses numerous economic advantages because it:

  • is less expensive to build and maintain than a real store front
  • does not incur high overhead costs like rent, utilities, and sales staff salaries
  • is “open” or accessible at all times, 24 by 7.

Display samples of work, pictures of your products and operations, all at a fraction of the cost of a newspaper ad.

Eliminate paper marketing collateral

With a website, you can reduce or eliminate traditional paper marketing tools such as newsletters, product announcements and promotional literature by publishing the same information your web site. And of course, unlike hard-copy promotional collateral, your website can be seen my millions of people for no added cost.

A web site should be the next logical step for offline businesses. As more people look to the internet for all of their information, having a website is vital for growing your business. You don’t have to worry about creating a website on your own – an Internet marketing Toronto consultant can help you by managing the complete process.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+