Annoyingly speaking, the sales-pages for these programs are often elusive about what exactly the software will do for you. It’s often more about how great your life will be as soon as you hit the “order” button and less about what you’ll actually get. At least, that’s been my impression.

That’s why I decided to do a quick overview of what kind of software is most usually available and whether or not this kind of thing is worth the money.

Article Submission Software:

This type of software is generally targeted at article marketers. What these programs do is log into lots of different online article directories and submit your article to each of them. This can be very useful for getting more exposure for your articles and also for gaining backlinks to your website.

Directory or Search Engine Submission:

This is often offered either as a software package or as a service. What this does is submit your website URL to lots of different search engines and web directories .

Bookmarking Software:

This type of program submits bookmarks of your web-pages to many different social-bookmarking sites like Digg, Mister-Wong, Diigo, Mixx and many more. The software automates the task of signing up, logging in and submitting your bookmarks and can save a lot of time.

Website Analysis Software:

These kinds of programs come in many shapes and sizes. Generally, they allow you to analyze any website you want in-depth. For example, they might show you how many backlinks a website has, where those links are coming from, how many of it’s pages are indexed on Google and so on.

Keyword Research Tools:

These are often similar or in the same package as the analysis tools mentioned above. The purpose of such a program is to help you find an ideal keyword to target with a new website or article. You would see how many searches, results and competing pages there are for any given keyword and filter the results to your needs.

General Automation Tools:

You can find automation tools for almost everything. From simple little things that send a tweet out automatically, every time you publish a new post to your blog to complete systems that run an entire blog for you and automatically post content and add links and images, there’s hardly an online marketing related task you couldn’t find an automation tool for.

In order to really know whether a program is worth it and learn exactly how you can make the best use of it, you need to find a reliable review and some good tutorials for each individual program.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+