SEO GuruIf you’ve done any studying at all on search engine optimization, you know that good Internet marketing starts with great content that’s keyword-rich and informational for your customers.  Where many small businesses get stuck is when they start filling their blogs with content that’s repetitive.  Regardless of what your business is, there are a thousand other businesses just like yours who are probably saying the same types of things.  Rather than trying to be like everyone else, how about changing things up a bit for your blog?

Yes, your customers want to be informed.  They want to know that you’re knowledgeable.  Once you’ve done those things, how can you set yourself apart from your competitors?

Humor.

The fact is, people love to be entertained.  They love to laugh.  They love to see great content that brings a smile to their faces. If the content on your website does that for them (as well as informing them about your services and proving to them that you are an expert in your field) you’ll have won them over.

Did you know that the website Cracked.com currently has over 600,000 followers on Twitter?  That’s more than Amazon, who is the world’s largest online retailer.  Why would more people follow a site that is based on silly stories and posts over one that millions of people purchase items from every single day?  It’s the power of laughter.

People love to laugh; that’s the bottom line.  Laughter is pure and it’s fun.  It gives people a break from the monotony of their day, and lets them have just a few minutes to relax.  It gives them a chance to escape whatever problems they might be facing, and energizes them to press on.

Now, while that might seem a little deep, there’s a lot of truth to that.  There aren’t many businesses who go the route of humor to engage their customers.  Those that do have readers (who turn into customers) that are entertained and happy.  The information you want to pass along to them will stick if they spent some time laughing while they learned it.

Are you ready to get your Internet marketing campaign started?  We’ll help you grow your business!  Contact us today!

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+