Article writing is a valuable tool that businesses use to grow. You can publish these articles on your own website, which shows search engine bots that you have unique, compelling, freshly updated content that uses all the right keywords. You can also publish these articles on third party article submission sites, which provide you with inbound links and shows that there is distinctive value on your page. The content of your articles should show readers that you’re knowledgeable within your field and should get readers excited about the products or services you specialize in. Then, when it’s time to buy, readers will click on a link to your page and find instant gratification!

Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, “Atlanta carpet cleaners” is a better term than just “carpet cleaners.” Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today’s search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.

In this business, knowing what NOT to do is just as important as knowing what to do. Article writing rookies often make the following errors. First, some authors feel that using big words will make them sound smart, when in reality this tactic alienates readers and sends them elsewhere. Second, many authors write as they would for a school essay or magazine, but readers want short, concise paragraphs. Third, many writers keep repeating the same bullet points to drive their message home, but repetition is not needed in a short 500-word composition. Fourth of all, you don’t want to write marketing articles in third person, when second person is so much more engaging. Fifth, you cannot steal other people’s writing just because you found it online, nor can you simply re-publish the same exact article on every article directory site; search engines penalize websites that duplicate content.

Article writing is best left to the professionals. While you’ll find many generic, poorly-written article promotions, you want yours to stand out. You want an article that not only attracts and interests readers, but one that also drives people to buy in a very subtle way. Search engine optimization can easily be a full-time business. Most business owners don’t have the time to run diagnostic tools to see how much traffic is visiting the site, where they’re coming from, how many are buying, or which pages are scaring people off, etc. Optimizing your homepage can be tricky too, since Google is always creating new algorithms to determine which sites contain the most value for users.

Kenny Leichester is a foremost expert in the interior design industry specializing in the outdoor or patio settings using patio heaters, patio umbrellas, outdoor cushions, patio lighting and so on to create exquisitely beautiful layout. His work on patio umbrellas are widely distributed and is a regular contributor to PatioShoppers.com.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+