Advertising WeekThis year marks the 10th anniversary of Advertising Week in New York City, which also means that it’s time for more inductees to the Advertising Walk of Fame on Madison Avenue, which includes such classic mascots as Mr. Peanut and the Michelin Man.

The 2013 inductees to the Advertising Walk of Fame were more recent additions to the advertising world, however: Dos Equis’ Most Interesting Man in the World and StubHub’s Ticket Oak. There is a significant amount that current video marketers could learn from these two modern icons.

Don’t Be Afraid To Stretch The Envelope in Every Medium
When the first set of commercials came out featuring StubHub’s Ticket Oak, people seemed to be fascinated. They wrote articles discussing the mascot at length in trendy publications, but also in business industry publications like Forbes. The company that invented the Ticket Oak truly went “all in” with not only television ads, but also what the creator described as “wonderfully weird” print ads, such as an inspired thematic ad in the Sports Illustrated body issue that features nude athletes, which shows the tree with completely bare branches in the exact same style as the normal magazine pages. The company also maintained a Facebook “written” by the Ticket Oak, and interacting with customers.

Know the Humor of Your Audience
Most people have probably heard a few Chuck Norris jokes, usually statements that are some indication of how hyper-masculine and jokingly perfect Chuck Norris is. For example, “Chuck Norris died 20 years ago. Death just hasn’t built up the courage to tell him,” or “Ghosts sit around the campfire and tell Chuck Norris stories.” Dos Equis’ Most Interesting Man in the World commercials are essentially a conglomeration of Chuck Norris joke type statements applied to a certain character: the most interesting man in the world. It only makes sense that the same demographic would appreciate both these types of jokes and the commercials, so the campaign wasn’t a huge risk as long as the advertising firm behind it wanted to capture the same target audience.

Make Sure That You Share
When dealing with your own video marketing, you may not have the same budget as the StubHub or Dos Equis for marketing. However, social media is a great equalizer in the field of video marketing, and provides the same sharing tools to small companies that large ones possess. If you produce a video, it should be posted not only to YouTube, but also to Twitter, Facebook, Vimeo, DailyMotion, and consider making condensed versions that still showcase your product for Vine and Instagram video. Never rob your company of the opportunity to have a video go viral. The TicketOak and the Most Interesting Man in the World both gained viral fame through individuals sharing the commercials featuring these characters.

Video marketing is a great tool for increasing your business and this year’s Advertising Walk of Fame inductees provide even more inspiration for making sure your videos get in the spotlight.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+