Article Marketing Plan: How Do I Create One?
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Article Marketing Key Steps:
If you are interested in getting free search engine website traffic than you need to take a look at article marketing. The key is having a solid article marketing plan. You need to set a goal of writing and submitting at least one article per week to have any impact on your website traffic. The most important element of a article marketing plan is follow through. Don’t get side tracked with excuses.
For example I have A fishing site and I post a minimum of 1 article per week about fishing. You are probably thinking why only one article a week , why write and submit dozens of articles a week? Well you need to understand you are building a foundation for your business so quality of your articles is key to building a on-line respectability. Remember your goal to be recognized as a expert in your Selected niche market.
Also article marketing is not a quick hit marketing technique that will get you 1000’s of hits to your website. Your traffic will grow gradually over time. There are no guarantees on how much website traffic you will receive but I can guarantee that the traffic you do receive will be highly targeted and that is best kind of website traffic you can receive. Just for example I have been using my article marketing plan for approximately two years now. My plan has been very successful and I have doubled my sales through my fishing site over this time.
Now let’s get to the meat of my article and look at key steps that are needed to make your article marketing efforts successful.
#1 Identify your “niche” market. Do not waste your time starting to write articles until you have completed this step. The more specific you are when you identify what you want to write about the better success you will have.
#2 Create a keyword , keyword phrase list of at least 50 keyword phrases. The more specific you can be with your phrases the more website traffic you will generate to your website. {I do not recommend you start out targeting single keywords, select keyword phrases about your niche that are two and three words in length. Concentrate on using keyword phrases that are two and three words in length.} The reason I say this is because writing articles that concentrate using just single keywords are very hard to get listed on search engines. It is much easier to get listed with two and three keyword phrases. If you have a low advertising budget, like most of us, I would like to suggest an excellent free keyword phrase generator that is offered by Google adwords. This service is free and you do not need to deposit any money. Just enter a single keyword that is specific to your niche and the Adwords system will generate a keyword phrase list of two, three and more words. Concentrate on using the two and three word phrases for your article marketing efforts.
#3 Start writing articles that use some of the keyword phrases from your list . I typically will focus on using three different phrase for each article. As a rule of thumb I try to write articles that concentrate on three keyword phrases. Each new article I write concentrates on 3 new keyword phrases or a variation of existing ones I have used. One thing about keywords or phrases is that you do not want to repeat the same targeted word or phrase more than once every 100 hundred words. Take for example, if I were writing a article about article marketing and targeting the phrase “ Article Automation” and the length of my article was say 700 words, I would need to make sure this key word phrase was not used more than once every 100 words and no more then 7 times total. There are some twists you could use like mixing it up and instead of using “crappie fishing you could use “crappie angling” Its up to you. Just don’t repeat the same phrase in a 100 word count, the search engines penalize you for doing so and your article will not score well. Remember concentrate on the quality of your article when inserting keyword phrase. It’s important that you get the attention of the reader.
#4 Create a list of article directories to submit your article too. All article directories are not created equal so I suggest you use the following simple steps list the sites you want to submit to in a priority by Google ranking sequence. First thing you need to do is go to Google and type in “article directory” in the search box. The results will give you 1000’nds of sites to use in your list development. I Do suggest two very important article sites that are worth mentioning that you should put at the top of your list, and they are ezinearticles.com and Searchwarp.com. Now to prioritize these sites for my list, I use a free website ranking tool that works great for this application. Just go to Google and do a search using the keyword phrase “Google website ranking tools” this should bring up a list of sites that offer this tool. Or you can contact me and I send you the link to the tool I use. Just a note when developing a list use sites with rankings of 6,5,4,3 first, these sites will get you some traffic over time.
Well folks that should do it! Good luck with your article marketing efforts may success come your way!
Mark Fleagle owner of the article-miracle.com is an expert author at Ezinearticles.com and a silver member at Searchwarp.com Learn how to increase your website traffic using article marketing the right way! Learn why the most successful website owners have migrated to Article Marketing Automation Details Here: http://www.oldfishinghole.com/article-marketing-strategy.html
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