An SEO press release is a newsworthy release like a standard one. The difference is that the text of your SEO press release when submitted is optimized in different ways to enable you to get noticed by major search engines. Therefore, it pays to submit SEO press releases to boost your online presence. It should be noted that SEO press releases are definitely not a way to get spam published. All SEO press releases should be reviewed to ensure that it is not spam but relevant and newsworthy.

It is a proven fact that SEO Press Releases can bring you to the top of search engines because of the efficient and clever use of keywords. You have to find the right keyword (you can use a keyword tool like Keyword Discovery or WordTracker) that describes your service/product or company perfectly and which is being used by people during their searches. Once you have got the keyword of your choice, make sure you use it in your headline and sub headings of your press release.

To make sure your SEO press release is successfully distributed and that maximum people read it, you have to determine that it is newsworthy and will draw the attention of the reader. A release that is overstuffed with keywords will have no meaning and will fail to capture the interest of your audience. Moreover, search engines are not friendly towards keyword stuffing. Since press releases are your marketing tools, you should also include a short description of your service, company, or product so that your article can surface during a search for that product or service. Avoid referring to your product or service as “it” in your press release. Instead use the brand name or the phrase that describes it frequently.

An important aspect of SEO press releases is distributing them. According to your budget you should decide whether you are going to use a free PR distribution service or a paid distribution service. A paid one will guarantee that your article will be distributed widely and effectively of course, but one can be smart and use a number of free submission sites (10 of them) which will ensure that your release gets distributed all over for no cost at all.

Never forget to use your website URL in your press release and in news search engines like Yahoo and Google News. After submitting your SEO press release to networks, don’t stop there. Put it up on your own site in a seprarate page with links to it from the home page. Submitting your SEO press releases to social media sites like Furl, Digg, and Del.icio.us is a good idea.

Some publishing sites offer benefits like keyword anchor text links that are more effective for SEO than standard URL links, pages that are Ad free without any competitor links on your release, images that have visual appeal, “Pull quotes” that catch the attention of the reader, an iFrame below your release that enables readers to easily navigate to your website, a SEO publication page dedicated to your release only, and media bookmarking buttons that helps readers to bookmark your SEO press release easily to their best and favorite sites.

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