Given the amount of resources that an online business puts into article marketing, we all hope for good value for our expenditures.  Whether we write the articles ourselves, use the writing talents of our employees or contract with an expert professional writer, online marketers want to recoup those expenditures as quickly as possible via increased traffic and revenue.

Article directories are the most frequently used distribution point for our content.  A good article directory offers us three major advantages.  The first of those is that a top ranking article directory gets a lot of visitors.  That results in a lot of potential readers being able to access our articles on the directory, itself.  Some of those people will read our article, and, if we have written persuasively, some of those readers will click through to our site.

Secondly, many webmasters who monetize their sites with advertising will add our articles (including our links) to add to their own sites in our niche or a related niche.  These sites will typically have far less traffic than the article directories, however that traffic will tend to be highly targeted.  Consequently, we can expect a higher proportion of those niche website’s visitors to choose to read our article.

The third advantage is that the search engines are very likely to notice the links to our site from the syndicated article, and, as a result, our search engine listings are probably going to improves.  Unfortunately some of the benefit of our search results will be limited and temporary, because repeated publication of the same article on a number of sites will be considered duplicate content.  Once the search engine robots have done their job properly, most of those duplicate external links will have disappeared in terms of their SEO value.

If we handle of syndication to article directories properly, we will provide unique articles to each directory to which we submit.  If we spin our content, then we can accomplish producing multiple unique versions of the same content.  However, even when we go to the trouble of spinning so that each article directory gets a unique version, those niche sites that get our articles from the same directory will be duplicate content.  Thus, while spinning our article prior to submission to multiple directories is a great improvement, we can still do even better in squeezing value from our article marketing efforts.

Another alternative is to add to our syndication plan a system by which we can distribute unique, spun versions of our articles directly to individual sites within our niche.  Unfortunately this can be a time consuming challenge in identifying potential publishers for our articles and then convincing those webmasters that they can actually benefit from publication of our articles (and our contextual links).

Luckily for those of us who rely heavily on content marketing, there is a new, largely automated system to handle such distribution.  I think of it as a content distribution coop.  I go into the specifics of this content distribution system elsewhere.

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