You probably found this article because you are involved in some type of marketing, and one of your major goals is to become financially free. Is that a correct assumption? If so, please read on.

When reading some of my other articles on this topic, you will find that I attach a great deal of importance to the ‘reasons’ for doing things, i.e. ‘why’. If you are not achieving the desired level of network marketing success, your ‘why’s are probably not good enough.  If that is the case, I’d like to suggest that you re-evaluate your way of thinking and get your proverbial house in order.

Remember that all games involve a ‘mind-set’ and a ‘skill-set’. Both are crucial if we want to win. But in marketing, as in basketball, tennis, rugby, golf and most other sports, it is the mind-set that separates the professionals from the amateurs.    

For everything we do, whether making a cup of coffee or creating a million-dollar income, there is a motivation, or a ‘motive’, for action. Upon closer analysis we can actually distinguish between two sub-classes of motivators, viz. those moving us away from pain or discomfort, and those moving us towards reward or pleasure. My personal belief is that we should not dwell too much on the negative issues, as these could serve as inappropriate instructions to our subconscious minds if we overemphasize them. On the other hand it is actually not a bad idea to experience a little disgust and say “No more of this!”  So in the remainder of this article we will focus briefly on the negatives.

If you are unsure of what these are, let me give you some gentle reminders:

-   Are you lacking ample free time?

-   Is your 401k (or equivalent) enough for retirement?

-   Is the Internal Revenue Service hot on your heels?

-   Do you live from paycheck to paycheck?

-   Are you afraid you might lose your job?

-   Do you have to forfeit contact time with your loved ones due to work reasons, or not being able to travel?

-   Do you hate commuting?

-   Are you sitting in a car for several hours every day?

-   Do you detest not being your own boss?

-   Does the pittance you receive as a wage fill you with resentment?

-   Are you unable to go on vacation four times (or more) a year?

-   Do you have insufficient funds for pursuing expensive hobbies?

-   Can you afford nice clothes?

-   Can you afford extensive International travel?

-   Can you afford all the medical services you require?

-   Can you afford the supplements/gym memberships etc to keep you in top shape?

-   If you, or your spouse, are over 50 – can you afford some much needed makeovers?

I could go on and on, but I think you’ve got the idea by now. In short: if you are unable to do whatever you want, for as long as you want to, with whom you want to, where you want to, whenever you want to, then you are entitled to feel despondent. Society has played a very nasty trick on you by making you believe this is inevitable. That is very far from the truth!

Network marketing is one solution to this dilemma, if you do it right. But if you really want network marketing success in a very short time, you must go for it flat-out, which means your motivators (your ‘why’) must be rock-solid. Moving away from stuff you despise is one side of the coin. In my next article I will discuss the positive motivators. See you there!

If that network marketing success that you are working towards is still a little out-of-reach, or you need some help with some aspect of your motivation, just ASK me. Marketing is my ‘life’, not my ‘hobby’…I’ll be happy to assist.

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