It doesn’t take a rocket scientist to see that mobile phones are everywhere.  It’s important for small business owners to realize how often their customers are using their mobile phones, to talk, to text, even to surf the Internet. 

The mobile phone revolution has resulted in a significant increase in mobile advertising as well.  While only a short time ago only big advertisers could afford and use mobile advertising, that trend is ending and small to mid sized business owners are enjoying the benefits of mobile advertising as well.  Below are some of the benefits to the small business owner:

1.    Rates of Conversion.  In most mobile advertising campaigns, the customer requests to receive phone ads such as discounts and special offers from relevant vendors.  Since the customer has already expressed an interest in the vendor and what they have to offer, the ads sent by the vendor typically have much higher conversion rates than other advertising methods. 

2.    Reasonable Marketing Costs.  The cost to set up and initiate a mobile ad is often very reasonable, and most small business owners can find a program that fits their marketing budget. 

3.     Sector Targeting is Simple with Mobile Advertising.  Because most mobile phone ad campaigns are based on consumer’s opting in, it is very easy for a small business owner to target their ideal customer at the onset.  The small business owner can advertise based on location, age, even gender.  Because of this unique ability to zoom in on those customers that are most likely to respond to your advertisements, mobile advertising is a very beneficial option for the small business owner. 

Any small business owner knows that the best way to be successful is to give the customer what they want when they want it.  Because they are able to meet that goal, mobile phone advertisements are a great option for the small business owner

To find more information about mobile phone advertising for the small and mid sized business owner, visit  Make sure to take advantage of the opportunity to give mobile sms advertising a trial run for free for 15 days (mention the promo code “mobilenow” and receive double the credits during your trial period).

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+