online video marketing santa rosaAs a small business owner, you may never have considered the use of video in marketing your company.

But think of the added value you’ll receive in your seo strategy—it’s one more digital arrow in that search-engine quiver.

Sure, you might satisfied with how your keywords are bringing unique viewers to your website—those are the viewers who are returning to your website more than once; the idea, of course, is to get them coming back for more information, whether it’s entertainment or hard info on your products or services.

Ultimately, you’ll win them over as a future customer, while continuing to build a loyal customer base, but only if you’re not boring them to death.

That’s why a video strategy is key to upping your SEO rankings, whether you’re streaming from your website, or a third-party vendor like YouTube.

“3 Video Marketing Tips for Small Business,” on the Small Business CEO website, may help you kick start those Steven-Spielberg-esque ideas, or at least bring you to realization that you just might need someone experienced, like Simple Biz Support, without the Spielberg pricing.

Where to start? A few of the tips include:

Video Content

  • The Product Promotion: Get the features, advantages and benefits down to entice the viewers to visit your website or your business.
  • How-to: You may bring video viewers streaming to your site with a focused and instructional clip.

Format

  • Animated graphics, including ‘flash:’ Make sure this one looks professional; give it a purpose in selling your product and services (Spend time watching a few Spielberg movies for technique:) )
  • Slideshows are okay: Add the right music and voice-over that keeps the viewer interested.

In today’s competitive climate it’s vital to consider videos to help increase page views: It’s a dynamic tool to use in building your company name, and allows the viewer to share your good news with others.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+