You’re a smart and talented personal trainer; you know which exercises are the most effective for healthy weight loss. You are familiar with the routines athletes should take on when they’re working their way back from a sports injury. You can give expert advice, too, to that client trying to shed 50 pounds. But you need to do even more to run a successful personal-training business. You have to employ the top online fitness marketing strategies, too.

All business people today, whether they’re operating bakeries and landscaping businesses or building their own financial or personal-fitness businesses, must be able to market themselves wisely. You might be the most talented personal fitness trainer in your city. But your personal training studio will falter if potential clients don’t know where you are or what you provide.

Effective business promotion is even more difficult today. Because of the Web, you need to focus a growing percentage of your promotional efforts on online marketing campaigns.

An ever-increasing number of people get a significant portion of their information from the Internet. They log onto the Web sites of their local newspapers every morning. They pass information to and from social networking sites such as Facebook and Twitter. They read message boards and forums that are focused on their favorite topics. And they don’t mind spending long hours studying blogs about current events, local information and gossip.

If you want to market your business to these consumers, you have to become adept at online marketing.

Begin by building your own blog focusing on your personal fitness business. Blogs attract more attention from online search engines because they are so frequently updated with fresh news, which is what the major search engines appreciate. By operating a blog, you can also easily spread the word your personal training business’ biggest events, meetings and big promotions.

It’s essential, for personal trainers to constantly fill their blogs with new content. A blog that hasn’t been updated in months looks unprofessional, and reflects poorly on your personal training skills. Don’t forget, too, that you have to promote your blog. The social networking sites are excellent for this.

Personal trainers can also turn to message boards or forums – especially those that are popular among their potential clients – to ratchet up interest in their personal training services. If you run a personal-training business in Dallas, for example, you might decide to post information on the forums or message boards favored by the city’s home-schooling moms and dads or supporters of the local Baseball Team. Simply visit these local Internet forums several times a week and leave comments on them, being certain to include the URL of your blog or Web site.

Remember, that your posts must be informative. If you instead post messages shilling your business, you will quickly be labeled as a spammer. You may even get locked out of the forum.

Another method to successfully market your personal training business on the Internet is to set up a Facebook page and Twitter account for your fitness studio. Post to these sites often, and try to acquire as many friends or followers as possible. Treat your posts on these sites like tiny blog posts: Write about your business’ special winter prices or advertise that new aerobics class you’re holding.

Crafting an online fitness marketing strategy may seem challenging if you’re never done much business promotion on the Super Highway. But if you follow these tips, you’ll find that they provide an economic boost to your business.

Ready to make more income as a Fitness Professional?

Personal training salaries range from thirty thousand to well over a hundred grand. Are you getting paid what you are worth?

Refresh and rejuvinate your personal trainer business with these fitness marketing ideas.

Want more expert advice on growing your fitness business. Check out these fitness info articles.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+