While most large, locally based service businesses have a basic understanding of the value of marketing through the web, many smaller service providers are barely online at all.  There are even some small, service businesses that don’t use the web at all.

This article will focus upon those service businesses who are failing to use the Internet to its real, vast potential.  If you business is dedicated to providing your community with professional plumbing services, reliable heating system and air conditioning repair or hair care, are you limiting you online exposure to a simple listing on some classified advertising site?  Remember the community of web users now includes almost everyone, and it continues to grow even among those demographic groups that were slow to find it.

Most customers of service businesses are quite loyal, once they initially find a professional provider.  So your best chance of getting new customers is when they first move to your area of service, when they first move into their own home, when they become dissatisfied with their current provider or when a favored service provider goes out of business.  Do you really believe that a small, classified listing which lists your phone number and address is sufficient information about your business for them to make an informed decision?  A hair salon should promote online quite efficiently in the same way that a large business does.

The beginning point is with your own company website. 

Establish your professionalism in the minds of your site’s visitors by publishing informating articles on your website.  For example, if you are in the lawn care business, you might have a series of articles about how to protect perenniel plants during the winter.  If your business is plumbing, you could write informative pieces dealing with preventive maintenance of the home’s systems.  A hair salon website could have articles about the latest trends in hair styles.  Someone who runs a child care center could post parenting tips.

Develop a newsletter for your site’s visitors.  A newletter is as much to develop a long-term relationship with your subscribers as it is to serve a marketing purpose.  Mostly send informative emails, rather than focussing entirely upon self-promotion.  Occasionally slip in a coupon or a subtle advertising message. infrequent, they will become more powerful.}

Find ways to promote your site so that it rises to the top of the search engine listings for relevant searches made by your prospects.  The mere existance of a website is not enough.  You need people in your community to find it.  You should consider article marketing, which is a very effective way in which to promote your website so that it gets search engine attention.  You can write your own articles or you can hire others to write them for you quite inexpensively.

Some businesses prefer to start their web presence on a rather limited scale and build it up over time using some of the increased revenues.  You will probably be pleased by how many new contacts your Internet marketing efforts bring over time, especially as you grow.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+