Video Business Santa RosaThe numbers don’t lie: Content Marketing Institute’s report on “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends—North America” contains interesting statistics about the exploding use of social media content marketing. It is now the number-one tactic of B2B marketers, used by 87%. Of that group, 70% now use video for B2B content marketing, outpacing the numbers for 2011 by 18%.

But just throwing videos up on YouTube, Facebook or LinkedIn doesn’t guarantee a ROI to your company. Like any other content, videos must be optimized for SEO to be effective. Here are a few fundamental ways to start:

Make your videos content rich and relevant. Consumers are increasingly turning to videos for information, instructions, and how-to’s. Your instructional videos should provide that service without a lot of fluff. Adding a comprehensive description will help search engines index it and help viewers decide if it meets their needs before watching. Ask for and pay attention to feedback. Negative feedback can be more valuable than positive feedback if you will use it to improve your video.

Add tags and a pithy title.  Attach the maximum number of tags. Use your keywords! These are important to search engines, and a good title will draw viewers out of sheer curiosity. Don’t forget to include your city (Geotag) if you’re a local business.

Keep it short. Four minutes (I prefer 2-3) is about the maximum, as most YouTube viewers will sit through less than half that. If the information you wish to provide can’t be condensed to fit so short a time, break it up into segments and create a series. Be sure to post links with descriptions on all parts of the series.

Make it engaging. Especially in instructional videos, using witty, personable talent is crucial for retaining viewers. You’re not looking for someone wild and flashy, but someone your intended audience can relate to.

These are just a few suggestions for optimizing your videos for SEO; Simple Biz Support has many more. And if you don’t know where to start with video, Simple Biz Support offers complete video packages that include filming and post production. Contact us for more information today.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+