Are you eager to boost sales through your existing internet business? Do you think you’ve got a great website design and you are selling top of the class products but still not getting people to purchase as much as you’d like them to? What if you stumble upon a method to create offers which would urge people to open their wallet and spend money on your website? If you are interested to do this, read this article simply because it could enable you to discover the principles of persuasive marketing.


The first principle of persuasive marketing is to get out of your own frame of reference and position yourself as the customer. There are numerous techniques taught for this purpose, no matter how, the most crucial point is you must be able to capture their mindset. This could make the outcome to be more natural. Go to your website and ask yourself: “Why would I want to stay in this site? What is in it for me?” Give an honest answer as you might be surprised as to what you could possibly discover.


The second principle would be to accept the fact that buying process is not logical but emotional. People don’t buy e-books on dieting; they buy hope that they will enjoy better health, increased energy and increase their self esteem. They don’t buy expensive cars, they buy the comfort, thrill and excitement that it provide. Make it a point to inform your customers what your product can do for them on an emotional level rather than telling them how it can happen.


Having said that, the third principle of persuasive marketing is curiosity. Have you ever seen a sign that says “wet paint”  and touched it anyway? Curiosity causes people to do some daring as well as foolish things which they do not normally do. Find a way to arouse people’s curiosity and don’t tell them what they want to know unless they make a purchase. If you do, you may wind up becoming an unpaid consultant and eventually end up out of business.


The fourth principle of persuasive marketing is bread crumbing information to your customers and leaving a trail right to your product. The key to getting this to be effective is not giving them so much information, provide them with adequately to keep them interested. You could possibly begin by making a statement up front that suggests that there is something interesting to master from you. For instance: “Can you guess what is most persuasive selling strategy is?”


When you have gotten them curious, lead them on with details about why something is persuasive and explain what the result could possibly be. Make sure you keep your direct answer to the question hidden. This combination of curiosity and information would create irresistible emotional desire to buyers. Using these principles properly would allow you to have a great marketing strategy that would work in providing you great result.


If you would like learning other technique of search optimization strategy, find top SEO companies and seek for their advise. A number of these companies offer Search Engine Optimization Services at reasonable prices, with that you don’t have to crack your brain to come out with a powerful marketing strategy. Allow them to do all of the thinking for you.


About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+