mobile marketing santa rosa, caIt’s no secret, we’re in the mobile age. It’s rare to go to a restaurant and find a table where at least one of the occupants isn’t nose-to-screen with their smartphone. You go to any type of meeting and you’ll see tablets filling the hands of a vast amount of the attendees instead of traditional pens and notepads. When it comes to seo, search engine optimization, this means it is now vital to consider the mobile world instead of only the desktop platform.

Responsive web design is the big trend right now. This gives companies the¬†ability¬†to design a website that looks good on desktop, and also performs well on a mobile device, all with the same content. This method is easier to develop because you don’t have to create an entire mobile website from start to finish. The existing content is simply adjusted to fit various sizes of mobile browsers. This also makes it easier to manage the web page’s content. Also, because there is only one page for desktop and mobile, your original link authority is retained, which is huge when you’re talking SEO. Another important thing to consider is that Google actually recommends and favors response design.

When wanting to improve your site’s mobile SEO rankings, there are several things you can do regarding your responsive website. For one, think local. Mobile devices are called ‘mobile’ for a reason – people use them on the go. Mobile search results are affected by geo-specific parameters. People searching for businesses while on the go want to know what’s close. So meet the local SEO pointers. Then Google will claim your site as a good result for display in local searches.

When on your typical touchscreen mobile device, you don’t want to waste your time typing out a novel in the search bar. Therefore, if you want your site to show up on a mobile search, use keywords that are just that: words, not sentences. Also, people are likely to select keywords that Google recommends once they start typing. So pay attention to those and tweak your keywords accordingly.

When you think mobile, you think quick and easy. No one wants to sit on their smartphone or tablet for half an hour scanning a website for the information they need. Therefore, keep your site simple. Don’t overload it with graphics or unnecessary fluff. No one wants to take the time to pinch and zoom and scroll forever to find what it is they’re looking for. Considering most mobile devices run on a 3G or 4G network, the quicker your site loads, the better.

So if you’re looking to increase your SEO rankings, be mobile friendly. To save yourself time and a headache, go with a responsive website design. It will cater to you and your users in the long run.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+