2013 Video Marketing ResultsThe end of the year means another all-encompassing report on video marketing from the individuals at ReelSEO, who do their homework when surveying those involved in the field and then organize the results into extremely useful data for anyone who has ever considered using a video for their business in any way. One of the best parts about the Online Video Marketing Survey and Business Video Trends Report, which is understandably a mouthful, is our ability to watch how statistics have changed on a yearly basis. Let’s examine some of the most interesting statistics produced by this year’s report and compare them to the results from the past.

The amount of individuals using videos in marketing is increasing significantly
In 2012, 83 percent of respondents had used video in their online campaigns. Only 52 percent had used video in their e-mail campaigns – download PDF of report here. In 2013, 93 percent of marketers reported using video in their campaigns, an increase of 10 percent, and reaching close to the entire landscape. At such a rate, it is possible that 2014 could be the year we see complete market saturation: 100 percent of marketing professionals using video at some point in their campaigns.

However, more video marketing may mean less effective methods being employed
This is something extremely important about comparing these two studies, mostly because it should be upsetting to every individual who works with video marketing. There is always a margin of error, but it appears that fewer individuals felt an impact from their video marketing efforts. In 2012, 88 percent of respondents felt video used in email marketing had a positive impact. In 2013, only 82 percent of respondents felt video email marketing in general was having a positive impact on their business. If individuals feel pressured to include videos without clear planning, it can dilute a marketing message and turn consumers off a brand. Video quality matters. 

The landscape of sharing is changing
According to a March 2011 report, only 22 percent of marketers were sharing video on social media sites. Now, a full 65 percent of marketers are creating videos specifically for YouTube marketing. A further 61 percent are using videos for social media sharing. I simply can’t emphasize this enough: if you make a video, share it across every platform available. The marketing departments of large corporations make sure that a single video they produce is shared on their Facebook page, Twitter account, uploaded to YouTube separately, and appears on their company website, possibly as a link to a YouTube page. When you put effort into creating a video, part of marketing is ensuring it reaches the maximum amount of consumers so that your work isn’t a waste.

With the differences between the 2011 and 2013 video marketing trend reports, I can’t wait to see what 2014 has in store for us.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+