It’s an understatement to say that internet article marketing is a good technique. It is actually one of the best and most enduring strategies that an online entrepreneur can use to promote sites and draw targeted traffic. It may however, take a little more convincing for new marketers to grasp the value of this lasting strategy.

Marketing with articles is very simple. You just need to have a large collection of or a steady supply of high quality articles. Content can then be regularly submitted to article directories. These articles need to contain keywords that are related to those that are used on the parent sites. After articles have been published they become visible to both real people and search engine bots. Of course, for best results in online article marketing, you need to make sure you commit a great deal of time and effort to keyword research.

From all appearances, using articles to promote sites may be geared exclusively towards generating traffic. There are other benefits though that webmasters can also reap. One additional benefit is the inclusion of more value to your online identity. Good articles provide visitors with true insightful sources of data that can be used in real life situations or concerns. Providing valuable information is the secret to solidifying the trust of readers.

When there is trust, there is always an opportunity to create a better business image. Quality internet article marketing can make you into a looming subject authority. When you are viewed as an authoritative source of specific information, you are likely to draw more people asking questions and looking for answers. If you are able to provide the right responses, you will additionally earn great reviews.

It’s also a known fact that SEO techniques specialists love articles because they can be used to build extremely high quality links. Top article directories don’t just permit website owners to submit articles. They also let them leave links to their sites in resource boxes and sometimes even in the articles themselves. Because these sites are already seniors when it comes to index positions and ranks, you can expect to have your links in them viewed positively by engines too. If you submit gradually to as many directories as possible, you will eventually be able to get your site indexed, ranked and visited by traffic.

Online article marketing is not a very difficult feat but it sure can eat up a lot of your time which you might need for other more important business matters. Other than writing content, submitting to numerous directories manually can also be a time eater. If you want to do more managing than writing and submitting you should consider having workloads related to content generation and submission outsourced or at least contracted out. There are both companies and expert freelancers just waiting to grab projects.

Some people downplay the use of content for promotion. This is especially because internet article marketing is an old technique. You should however at least consider trying it out. You’ll find that the strategy is still every bit as effective and powerful.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+