Internet marketing trends for small businesses in 2013 will include increased attention to both couponing and mobile marketing. In many cases, the two will merge. The concept of consumers finding coupons on the web, printing them, and redeeming them certainly remains. However, with the proliferation of smart phones, iPods, and even tablets in the marketplace, offers that one merely flashes, to a server at a restaurant, for example, will become more common.

The allure for small businesses to quickly grow by reaching a much wider audience on the Internet is quite tantalizing. Local businesses that offer truly unique, high quality products have expanded their audience from locals to a literally global clientele in some cases.

The allure for a newer businesses to use Groupon-like offers to jump start growth is also very enticing. In virtually all cases, however, the insights of experienced Internet marketing services can be essential in avoiding certain pitfalls. Marketing on the web needs to be highly focused and well-thought out. Once the offer is ‘out there,’ it’s too late to backtrack.

However, successful campaigns offer real potential. Living Social cites that over 90 percent of those that redeem deals on their site become repeat customers. And, almost 30 percent that redeem deals are first-time customers. Independent researcher ForeSee calculates Groupon’s overall merchant satisfaction score at a notable 79.

So, whether you are looking for more automotive customers or seeking to expand your dental practice, the right promotions can certainly be effective.

At Small Biz Support, we offer exactly what our name suggests. Although the intelligent use of the Internet to grow your business can seem daunting at times, we can guide you through the ‘maze’ to the right solutions for your unique enterprise. To learn more, please contact us today.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+