From a distance copywriting does not look very hard to do. If you’re an online marketer, you have probably seen a lot of sales letters. How hard can it be to write a few pages of text that gets people to buy what you are selling? But any amount of time in IM will reveal the importance of good copy, plus the realization that it’s not all that easy to write.

Most internet marketers decide to hire a professional copywriter to help them sell their wares. Also, a lot of people aren’t good writers, plus they don’t like doing it. But if you’re remotely interested, it’s a terrific idea to learn about copywriting, especially if you need it and can’t hire someone.

If you want to sell a product, first think about how you could best sell it to yourself. Consider what motivates you to buy when you shop. Target yourself as the customer when you write the copy. This way, you will not use selling tactics that you find irritating. On the other hand, do imitate any copy or sales styles that make you want to buy something. Keep in mind that you are not only a marketer, but also a customer. If your sales copy would not even persuade you to buy something, it needs work! As you work on your copy, create text that would seal the deal for you. It only makes sense that if you’d be eager to buy something, others would as well. Don’t write long, unbroken copy. If you took any writing classes at school, you may remember the rule that a paragraph must focus on one thought. This is true. Yet it’s also permitted to break one thought into several different paragraphs. People today, especially online, have short attention spans and don’t like long blocks of written material.

It’s important to break up any long paragraphs into shorter, more readable ones. Copywriting should flow, so it’s perfectly fine to have very short paragraphs, even if they are only composed or a sentence or two. If you want to keep your readers focused, break up your text.

You’ll benefit from studying those who are doing well in your niche market. Read their sales pages and websites. Observe your own reactions to their sites, sales copy, etc. What is it about the writing you read that stands out to you? As you read their sales material, how do you react to it? Do you want to buy their product after reading their sales letter, if so, why? You can take all these lessons and use it in your own business.

Copywriting often looks easy because the person who writes the copy is very good at what they do. Writing good copy is hard, and if you try it you’ll find out for yourself.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+