SEO Fuel Santa RosaThe Facebook social media small business turbocharger! If Facebook can be used as a business metaphor, it is the extra fuel tank to the engine of your website. Your users are referred back and forth by way of links and and similar exposure elements. Getting your Facebook message just right, you create a synergy between social media and your website whose marketing value is more than the sum of its parts. Here’s a summary of a Facebook marketing plan recommended by Startup Nation:

  • Understand why you are doing the marketing and articulate your goals. It is a campaign, after all, and you need to decide whether your Facebook presence is for customer service, sales promotion or just yakking with everyone with the goal of some community feeling.
  • Talk back to your fans. Be on the lookout for comments on your Facebook Wall, and respond to them. You answer your telephone at your place of business and respond to e-mail. Do the same with Facebook.
  • Don’t let the initial excitement of having your own commercial Facebook site wear off. That means that you should post early and often. Stick to some kind of schedule and use your Facebook tabs.
  • Use your Facebook page as an extra content-alert page. If you put lots of effort into posting up-to-date and informative blogs on your website, let your Facebook friends (customers and colleagues) know all about it.

It’s the same with Twitter! The great thing about Twitter is that you can share what is on your website as well as something you put on Facebook. Your Twitter traffic is similar to posting real-time bulletins, but better: you can inject your own voice. You can share links and cleverly imbed keywords so that the web crawlers and curious customers can find you. Learn more about social media marketing tips from the Twitter on the Social Media Examiner Guide. Since many small business owners are using Facebook these days to attract new clients, engage with your clients on social networks and stick to a game plan.  Don’t just post a Facebook page and leave it there, your audience will yawn and not come back.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+