search engine ranking santa rosaWhen the focus is on achieving the best possible search engine ranking, we need to take into account the way the algorithms are constantly being updated and the methods that are being used to determine what qualifies as relevant content. Gone are the days of keyword stuffing or other forms of spam and the future of internet marketing is pointing toward a cleaner, more enriching experience for the user.

Data collection is becoming quite the force as more people share pieces of information in order to access their search results or in response to marketing efforts.  This can only lead to a more personal internet browsing experience.  As an internet marketing business we need to be in a continuous state of learning in order to provide the most effective campaign that will take advantage of the newest trends for our clients.

Let’s explore some directions where we can focus and we’ll get a sense of where we are headed.

  • Use All Available Platforms

Even as new social media sites become popular, we need to immediately create a brand presence to be sure we don’t miss any opportunity to find our customers.  At minimum we should now be searchable on Twitter, Facebook, Pinterest, Google+ and YouTube if these are the places where you can find your industry presence.  Ideally, you should monitor activity and focus the most attention on the largest audience.

  • Keep Your Content Fresh And Useful

Google’s search engine is changing to a more refined method of determining ranking.  They are focusing on content and favoring those sites that update it regularly.  They are also looking at value by monitoring the shares and likes that you accumulate.  Blogs are still an excellent way to accomplish this fresh content goal.  If you can’t find the time or inclination there are blog writing services that you can hire.

  • Connect With Your Community

That fresh content you seek can often be found on local news and on local events calendars.  By writing about seminars and workshops that are industry-specific you will attract the attention of important local businesses.  If you can attend any of these type of events, they can be a excellent sources of new contacts and networking opportunities.  Take written materials to distribute that prominently highlight your website address.

These are a few proven strategies that will likely result in increased business and internet traffic to your website.  Ultimately, your goal should be to find and engage your customers wherever possible.  Thanks to the internet those horizons have expanded dramatically and it is now possible for anyone to sell anything to everyone on the planet.

When you are ready to take on the task of effective internet marketing, we would like to be your partner in finding the best way to present your business to your best potential customer.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+