Posts tagged branding
Network Marketing Tip: Brand Yourself!
Jun 5th
If you are in MLM, take this MLM tip and brand yourself! Because this is THE most important tip you will get in marketing your mlm business on the internet! People will buy you first, not what you are selling. Would you buy something from someone that you did not know, like or trust? You just wouldn’t. Nor would anybody else.
When new people first bring their MLM online, they find this idea difficult to grasp. The way they were taught was to talk to everyone about their brand. The problem with this is that they believe their brand to be the company they work under and the products that they sell. This is not the case online, You are your brand! If you are shouting out your Company or Your Products all over the internet, you will be considered an amateur and very few prospects will be interested in you.
New people are coming online everyday to search for answers. These people are either current Network Marketers, or people who want to join a Network Marketing business. They search round to see what other people are doing, so they can copy them. So to succeed online you need to have yourself branded all over the web, so people can keep coming across your name and your brand. When they look at what you are doing online and consider you an expert, they will want more and more information from you.
You are probably wondering how you can become such an expert? You must remember that no-one begins as an expert. To become an expert you have to give value. For this you will need a certain amount of knowledge. You need to soak up information. To begin with you should be studying internet marketing each day.
So every day, find some information, study it and then share this information. You can write an article about what you have learned, you can put it on your blog and send it out to article directories. You could do a video about what you have learned and put it on YouTube or other video sites.
And then keep on rinsing and repeating. Each day, find out something new. Read other peoples blogs, attend trainings and read books. Internalize what you have learned, then tell it to other people by writing an article. Become the teacher.
Remember, everyone has to go through a learning curve. None of us came onto the internet knowing all about internet marketing. Eventually, if you keep at it, you will be teaching people who are coming online how to market their business!
You will have branded yourself as a leader!
Hope this MLM tip on branding yourself has helped you! If you want to discover the exact system Sue uses online to build her business, check it out here!
Choosing The Right Name For Your New Info Product
Dec 9th
Creating your own info products, such as ebooks, is a great way to get started with making money online. Many people have already realized this and are having success with it, but it is not too late for you to get involved too; actually, far from it, as it is still a developing market.
As well as your product itself being useful and informative, you must know that the name you give to it is critical too.
By coming up with the perfect name for your product, people will remember it, and the more the name sticks in their mind, the more chance there is of them buying it. Choose the wrong name, and you are sure to see a decrease is sales.
Do you think that Coca Cola, Pepsi, Nike and other McDonald’s spend a lot of time to come up with names for their new products? You bet.
When I was younger, I was of the opinion that Kleenex wasn’t the name of a brand of tissues, but was rather the name of the product in general. It’s the same for Colgate. I thought that the real toothpaste name was Colgate.
It took me until my teenage years to make the difference between generic names and brand names, by which time I was so used to using the brand names that I continued to do so. Even now, I find myself choosing Colgate and Kleenex over other brands of toothpaste and tissues.
And, this isn’t just a case of me not being smart, hundreds of thousands of people have done, or still do, the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life
Choosing a name that conveys a message about your product is something else that you want to aim for. You can be a little clever about it, and it does not necessarily have to be proper in English when read, so long as it says something meaningful about the product.
Using Kleenex as an example again, it is no coincidence that the first part of the name sounds like “clean”. Subconsciously, when you need tissues, you want to feel clean again, and the word Kleenex is associated with you being able to do that. Never underestimate the role of psychology in sales and marketing.
Another little rule that has become apparent over time is that names in which the two prominent letters are the same tend to do well. I told you about Coca-Cola before; the two parts of the name start with a C. It’s powerful.
So, to confirm, this is what you need to bear in mind when coming up with a name for your product…
1) Ensure that your product name conveys a message or benefit
2) Choose a name which has two prominent sounding letter which are the same
Therefore, whether it is an ebook, a package including CD & audio, or a simple newsletter, you need to spend a lot of time before choosing the definitive name. Your success depends on it!
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