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		<title>Call Tracking and the Travel Industry: Boosting Conversions and Conserving Ad Budget</title>
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		<category><![CDATA[call tracking]]></category>
		<category><![CDATA[call tracking software]]></category>
		<category><![CDATA[call tracking solution]]></category>
		<category><![CDATA[phone call analytics]]></category>

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For many companies, regardless of the revenue of online sales, offline calls comprise a solid core of the overall conversion ratio. The generally-agreed total of offline calls generated through an online search is around 43%*. When these calls generally make up the higher revenue totals, there is an immediate problem in tallying these sales along [...]]]></description>
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