Posts tagged google

How To Advertise On Google Plus

Hey there internet fans. It’s Ryan Perry with Simple Biz Support. It’s Wednesday. Therefore, it is Social Media Wednesday. On the other side, I’ve got Sarah Giometti with ICT Marketing. Good morning Sarah.

Sarah Giometti: Good morning Ryan. How are you?

RP: Struggling a little bit. As you can tell, you’ve got the up-your-nose camera view. Unfortunately, my main PC’s having some issues right now. So, I had to break out the laptop. That’s why we started a little bit late and that’s why I’m looking down on everybody which I normally don’t like to do unless I… I guess I can talk like this at a hunched level throughout this broadcast. So, it is what it is, but we’re going to make it work one way or the other.

SG: Yep. I’m sure that’ll be great for your posture anyway. You can just work it out at Power Fit.

RP: There you go. We were… Typically, we talk beforehand. We had to break out the old technology, the cell phones, in order to nail down our broadcast today. We were talking about the fact that you can actually advertise on Google Plus. So, not Google AdWords, although, it is through AdSense, but it’s a way of promoting your Google Plus page, your social media business Google Plus page and for me, from an SEO point of view, that’s an important feature simply because Google… You always want to play in Google’s playbox, stand box, if you will, in the sense that if you play under their rules, their terms, your chances of being found, becoming more visible, first page placement is more important.

So, having good social engagement on Google Plus especially if you’re in a competitive market space, can be very, very helpful. So, you’re going to kind of talk about what that looks like and also, you kind of talked about kind of a unique program of tying the Google Plus ads along with Facebook and I forget… Oh, Custom Audience. So, I’m going to let you talk.

SG: Alright. So, yes, Google Plus does allow you to run ads promoting your Google Plus posts. It runs very differently from things like Facebook and Twitter. First off, you, unfortunately, do have to have 1000 followers on your Google Plus page for your business before you’re allowed to run these ads. Second, you are promoting the Google Plus posts. However, you’re not promoting them within the Google Plus platform. You actually promote them through the Google AdWords campaign, program, platform and then you send it out on their Displayed Network.

SG: So, the ads show up on third-party networks like XYZ.com and people can see the post and interact with it from there without having to come back to Google Plus. So, this is where it’s kind of a game changer is your posts are being promoted to a possible audience throughout the internet, off of the social media platform and they can interact with it from there. They can click the link to go to whatever article you’re posting, maybe one of your blog articles or one of your videos. They can plus one it from there. They can comment from there and so your engagement increases.

SG: Some of the bigger brands who have already run these, they’re reporting a 50% increase in their engagement by running these page post ads. The other beauty of it is traditional Facebook advertising is within the Google search pages. It’s a headline and some text. So, there’s no picture. There’s no pretty. In the Display Network, you can have a picture ad, but again, it’s not interactive as much as…

RP: Okay, so, let me just… ‘Cause I think we’re taking it to a place that really hasn’t been talked about a lot. So, just to give clarification… Sorry. Just to give clarification to the audience, let’s take them through a scenario. Let’s say you’ve got a shoe store and you want to sell shoes. If you’re on Facebook and you do Facebook advertising, you are restricted to be within the Facebook network. That is, if anybody is not on Facebook or they’re not logged into Facebook, they will never see your ads because they’re only going to show on Facebook.

RP: What you’re saying with the Google is that because it goes through AdSense and the ads actually go out through their… What is it? The Display Network is that the ads, you do not have to be in Google Plus like you do have to be in Facebook in order to see an ad. It might show up on… I don’t know some of their… But they have some big agencies. I don’t want to say MSNBC News, but they do have some very large websites like that that they post ads on.

SG: Correct.

RP: And you’re saying that instead of it just being an ad with a bolded title and two lines of text like we would normally see for pay-per-click, we can actually have a picture ad that’s a little bit more engaging, more visible, more attractive?

SG: Correct. It would be the… The post that you post in Google Plus is what people would see throughout the Display Network. So, if you include an image in your Google Plus post, either just a straight image with some text or the image that goes along with a link to a blog article or whatever page you’re promoting. That imagery… So, it could be beautiful, colorful imagery [05:42] ____ text. Obviously, the text you still want to keep shorter ’cause it is still an ad, but that… You have a lot more control over the visual part of the ad and yes, it’s displayed throughout the Google Display Network throughout the internet.

So, as long as people are logged into… Actually they don’t need to be logged into Google. They have to be logged in to interact with it so that their name shows up in everything but it gives people the opportunity to interact with your post through out the internet versus just having to be on Google Plus. The ads actually are never on Google Plus.

RP: Okay, so it’s always on the display network so even if people are logged into their Gmail account, they can actually like it, share it, those type of things. If they’re not logged in, they are still going to see the ads, so there’s still value they can click on it, it will take them into Google Plus. But definitely from a brand point of view, I love the fact that you can incorporate images because I think images are so important these days with your audience, think about Pinterest, Instagram, how popular those social media platforms are and that’s strictly, all they do is images for the most part.

SG: Absolutely, with these days, we’re very visual people and so we like images, we like video, as you know that’s a giant part of your speciality, and so this is where the images are big and beautiful, and well they are of various sizes but they stand out in the ads, and they’re interactive which a lot of ads really are just, they are dead picture where you click through, you don’t really know where you’re going.

SG: This gives you the opportunity to tell people what you are trying to show them versus just a picture, it’s a blog article about Facebook custom audiences for instance, so you can tell them ahead of time, like a news article to entice them to click the link and go read the article but read the blog post and so it makes it more interactive, more human to them than just a picture ad that says your name, a couple of words about what you do, and hope that they click through the picture to whatever random place you’re sending them ’cause they really don’t have any idea.

RP: Okay, so then the kicker bonus that you had talked about before we started the broadcast was the fact that is integrating the Google Plus ad with the Twitter, or excuse me, the Facebook custom audience.

SG: Yeah, so this is why people are thinking might be a bit of game changer with lead generation is, Facebook custom audiences, you can use tracking pixels on certain pages of your website if that, so if you went to my website and read a blog post that I had a tracking pixel on for Facebook and you were logged in in your Facebook account, Facebook would grab your Facebook information and the next time you log into Facebook, my ads in Facebook would be delivered to you. And so you see this a lot more often, online shopping use this the most, more than small businesses do and so have you ever noticed you are doing online shopping looking at a product, you are back onto Facebook and all the time you see that product everywhere?

RP: Right, and it’s not just, it’s not like, if we talk about shoes again, it’s not just a picture of a shoe, it’s a picture of the shoe you were looking at.

SG: Yes.

RP: And it’s that specific, and so that’s called re-branding.

SG: That’s re-targeting.

RP: Re-targeting, I’m sorry. Yes, re-targeting, which is very powerful. So you are recommending that this type of marketing is probably best suited for people selling a product, versus service-oriented businesses.

SG: Not necessarily. They’re just the ones who have taken advantage of it the most. Service organizations, there’s no reason that a service organization can’t utilize it the same way. It is a little bit harder with the images, you have to be a lot more creative with your imagery that you are going to use for these ads but the scenario could be potentially, you put a post on Google Plus, you run that ad on the displayed network, someone clicks on the link, goes to your website, reads the blog article that you’re promoting, you have a Facebook tracking link on that blog article and the next time that person’s on Facebook they see your ads again.

So here’s somebody that’s already shown interest in your content because they’ve been on your website to look at a blog article, a video, they may have stayed, looked at more information, and now you get to touch them again on a second platform, third platform really if you count your website, and pull them, draw them in on Facebook as well. Now you’ve touched them on multiple platforms and you have an opportunity to grab them as a follower and keep putting your content in front of them and nurturing them into that sale.

RP: Right, and if you think about it from a branding point of view, what’s the touch now? Is it seven to 10 approximately? You need to have seven to 10 touches before people really recognize you?

SG: I still think it’s closer to 20. Everybody has a differing opinion of what the number of touches is but people are kind of in content shock, there’s so much content out there, we’re being driven a ton of content every time we log into every single social media platform, there’s a huge amount of content that is fighting for our attention.

RP: Sure.

SG: So I think it’s even, it would be higher for your brand to stand out in that mess of content, so you need a lot of touches and so this is an opportunity to touch them in multiple different places, they’ll start remembering you and then when you hit them on Facebook they have the option to follow you, and get more and more of your content, so you just keep touching them and touching them, and that’s all based on activity they took somewhere out in the internet because they saw a different ad that you are running.

RP: Right, now you may not know the answer to this, one of the things I am thinking of is that, okay, so I run a Google Plus ad, I do the Facebook and I’m forgetting everything today, I apologize, the custom audience ad. Somebody goes to my blog, they read an article, they get tagged by Facebook, they log into Facebook, they see my ad. Do you have any ideas, if I keep on paying every single month as the business owner, if I keep my account going with Facebook, how long that ad will show to that end user?

SG: That I actually don’t know…

RP: Okay.

SG: How long that goes. It may be until they convert. So they like the page, things like that, it might end it. That, I actually don’t know the answer to.

RP: Okay.

SG: But I will look that up.

RP: I’m sure Facebook will take your money, one way or the other, though.

SG: Oh, absolutely. They are more than happy to take your ad money, and they still are the cheapest form of advertising around, hands down.

RP: Right. Yeah, and actually, Zuckerberg needs more money. I just read an article yesterday. Apparently he has… People have been working on his house for over a year now, construction, building all this new stuff, remodeling everything, and the neighbors are getting a little annoyed with the noise, the dust, the blocked roads, the No Parking, and then, of course, there’s security on top of it all. But can you imagine remodeling a house for over a year?

SG: No. It sounds horrid. But he also bought like four houses surrounding his house.

RP: Yeah, he spent $30 million on four houses around his house. I dont’ know if he’s going to tear all those down so he can have just one big property…

SG: No, he wanted to control who moved in…

RP: Right.

SG: Which is smart. I mean, I…

RP: Yeah. Sure.

SG: That’s smart.

RP: Right, because as he starts having kids, he’s going to have four kids, apparently, and so now each one of ‘em will have a house…

SG: Correct.

RP: Right next to Mom and Dad. I don’t know. There was… I was watching the show the other day, and then we’ll get going ’cause we’re past our time, but it had to do with people and big pools. And this guy bought the next door neighbor’s house so he could tear it down to put a pool in. And this is, he spent a million dollars on the house, the property just so he could put a pool in. I’m like, “That is some serious dedication, folks.”

SG: That is, that is.

RP: Alright. So, for people that are interested, though, I really like the two-part approach using Google because there’s so much reach with Google as far as advertising, and then bringing it in to Facebook where that… And I’ve got re-branding stuck in my head… Re-targeting, to re-target the ads so you get multiple impressions is very, very powerful. What’s a good way for people to get a hold of you, Sarah, with any questions?

SG: They can find me across all social media sites. So ICT-Marketing.com is our website. Facebook, we’re ICT-Marketing, I think, ICT Marketing, one of those. Someday, I’ll get that one right.

On Twitter, we’re ICT_Marketing. So you can hit me up on the social media platforms, I’m there personally as well. If you want to reach me personally, I’d say go for Twitter, not Facebook. I lock my personal Facebook down, so you’d have a harder time reaching me, but you can reach me through my company pages as well.

RP: Alright, perfect. Sarah, as always, I appreciate your time, and we’ll be talking next week.

SG: Thanks, Ryan. Have a great day.

RP: You too. Thank you.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+

Responsive Website Santa Rosa

How Important Is A Responsive Website Today?

Hey. Good morning, internet fans. It’s Ryan Perry with Simple Biz Support. It is Thursday, therefore, today, we are talking about SEO. And as always, I have Virginie Dorn with Business Website Center down in Petaluma. Good morning, Virginie.

Virginie Dorn: Good morning, Ryan. How are you today?

RP: I am doing wonderful, looking forward to Memorial weekend, kinda yes, kinda no, or Labor Day weekend, I should say. Moving into new offices, need more space. So, moving into a larger space this weekend. Looking forward to that, just not looking forward to the moving part.

VD: How lovely. I’ll be camping. Thank you.

RP: Yes. Well, have fun. I hear you’re up in Tahoe.

VD: Yes. We’re very lucky in Sonoma County. We’re very close to many cool locations like Tahoe, San Francisco, and so forth.

RP: Yeah, that’ll be fun. Tahoe’s one of my favorite places to visit. Today, though, we are going to talk about the importance of going mobile for your website and more specifically, making sure that your website is responsive. For those people that don’t understand what “responsive” is, can you kind of give us a brief synopsis?

VD: Responsive is exactly what it means, it responds to the size of your screen, so your website should know if you’re on a smartphone, on a tablet, on a regular PC, is it a 24-inch screen? Is it an 18-inch screen? So, that’s what responsiveness does. It’s not just shrinking everything, it’s just resizing it and moving things into different place, based on the screen size you are currently using.

RP: Okay. Now, a lot of people, and I actually don’t, just talked to a client yesterday of mine, who’s got an old HTML straight site, and she’s really fighting the fact that she needs to spend money, and I think, ultimately, that’s what it is. It’s a financial decision, spending money and upgrading, and going into WordPress platform or responsive platform. Right now, she doesn’t even have a mobile-friendly device. And so that, I think, on our end, we understand that that’s creating issues. I’ve been reading some reports that basically, Google is starting to penalize websites that are not mobile-friendly, and so I don’t know if it’s right to say that they’re prioritizing smartphones over standard computers these days. But Google’s definitely seen the shift in viewers and what they’re using, and so many people are on their smartphone 24/7 hours a day, that it really makes sense as a business owner to have a website that is compatible on a website, just for the simple fact, to make it easy for people to find you and actually see the information on your website on a smartphone.

VD: Well, Google is actually a very loud about the fact that they do penalize website that are not responsive and don’t have a different sites on mobile devices. So they actually put it on their… There’s a place called developers.google.com, and you can find a lot of information. That comes directly from Google to webmasters like ourselves, and it tells you what it likes and what it doesn’t like. It doesn’t tell you everything. They keep a few things secret. But when it comes to responsive design and making a website work well on a smartphone or a tablet, they’re very pro-this. So, they will penalize you if your website is not responsive. That’s the bottom line, and they actually say so on their own website. Now there are two ways to be responsive, you can have responsive design, which is the way to go, and we can discuss the pros and cons between the two methods. The second method is having a mobile site. It’s actually a secondary website that only works on mobile devices.

RP: Right. Now, just so that people understand, ’cause one of the other questions I was gonna ask you is that, okay, well, maybe I’m a business owner, and a couple years ago, I had a mobile site built, so if I grab my smartphone now, and I type in my web address, it’s automatically being redirected to a mobile. Are those people being penalized also? And then the second question would be, what are the pros and cons of having a truly responsive site versus having a website for a computer versus a mobile website?

VD: The way to word it is the people with a mobile site, and not a responsive designed website, are not necessarily penalized than less favored. So, having both is… I mean, having one or the other is better than not having it, because not having it, you are penalized. But if you have a responsive designed site, you will be more favored in the eyes of Google and other search engines. They do prioritize your site. So, in a way, it’s not penalty, but you’re not as high on the ranking because of it. It is a matter of years before mobile device or mobile websites, which we used to code a few years back, are just going to stop working or really go away, just like it happens in the industry. Every few years, some things no longer work. I mean you heard about Flash going away as well. So, that’s going to happen. It’s also expensive to have a mobile website. They cost more money to maintain. When your website is organically responsive, it doesn’t require additional maintenance. It’s done through the code.

RP: Right, and I think the important thing from a business owner’s point of view is that if you currently have a mobile website, it’s literally a second website. So, if you change an address, a phone number. If you change content, my understanding is you have to change it on your main website, but you also have to change it on the mobile site versus a responsive website, it’s one website, it’s one database, therefore, if you make a change, it affects everything. Is that correct?

VD: Yes. That’s one of the greatest advantage of responsive design, is it gives us that ability to make one change and propagate to everywhere. What we found out with clients, especially larger companies that didn’t make the investment in the mobile website a few years back, is they didn’t have a content management system for the mobile site. They may have one for their regular PC website, and most of the time, they made a lot of changes on their regular website, which people will see on the PC. But if you look at their mobile website, it’s very outdated sometimes by several years, and the reason is, is they had to call their webmaster each time, and sometimes the same people that build the sites are no longer in the industry. So, it looks bad for business. Also, you have to have two domain names. I don’t know if people know about…

VD: If you do have a mobile website, you will need a secondary domain name. You could use the subdomain, so if you are abc.com, you could have mobile.abc.com. So, that would be a subdomain, so that’s another possibility. In terms of SEO, it’s better to have all the traffic into one domain name instead of diluted it into two, because if you have two sites, Google is only seeing 50% of traffic here, 50% of traffic. It’s not as good as having one site, and all of the traffic, regardless of the device is being taken into consideration by Google. And that’s the reason why it’s good for SEO to have one unique website and is fully responsive.

RP: Right. And I think from a business owners’ point of view, typically we’re always worried about visibility. How do we get top ranking and having not diluting, like you said, I think is very, very important, and the fact that… One of the things that Google looks at as far as determining your ranking is how many people actually visit your website. So, like you said, if you have 50% going to one and 50% going to the other, just think of what could happen if you combine those two in a responsive site. The other thing that I really like about responsive site, you brought up the CMS, or I hope I got the right terminology there, as far as having a website with a database that as a business owner now, you’re not tied into a web developer to change a phone number or to add a picture to a website or to add a blog to a website.

RP: When you go to a database-driven website such as WordPress, and you have custom sites that you built for clients, is that if you need to make those on the fly changes, you can do them now. They’re instant and if you go with the responsive website, which as far I am concerned, that’s the only way to build a website these days, your mobile devices are updated, your iPad devices will be updated. They’ll see the updated content along with the computer user.

VD: Yes. Again, one of the greatest advantage of it. Another thing, it’s more like on my Geek site is the technology behind the responsive design code is far greater than the code we used to use for mobile websites. So, the code we use for having a site being mobile on its own is becoming archaic, if that makes any sense. So, moving forward as the browsers evolve and they update to new versions, you’re going to continue having greater issues with the mobile website as you would on a singular website that has responsive design already coded into it. So, the truth of the matter is, the way to move forward is responsive design, period. If you already have your mobile device, you have to move away from it somehow, and sometime, you will.

RP: Right. And I think the other thing that you brought up before we started the broadcast that’s really important is, how many people go, “Ah! I’m on a computer all day.” Of course, everybody uses a computer. Not that many people are using a mobile device, and one of the easiest ways, if you’re one of those business owners that’s still really unsure, “Do I need to make the investment, upgrade my website, go to responsive?”, is check your Google Analytics, assuming you have it installed. If you don’t, do it now. It’s very important to have Google Analytics installed. It’s free. It’s very simple if you have a WordPress type of website, you just plug the code in, and it automatically goes out to all the pages. But one of the things that Google Analytics does is it’ll tell you what browser people are using. Are they using a smartphone? Is it an Apple? Is it an Android?

RP: If they are using a computer, what browser? Are they using Safari? Not only will it tell you what people are using, how many people are using smartphones to view your device, or an iPad as an example, but it also gives you a little bit of insights in the type of people who are visiting your website. If you find that 80% of your smartphone users are using an Apple or an iPhone, then that kind of gives you a clear understanding of who your audience is that’s visiting your website. So, that’s any easy way to figure out how important transitioning is. And you brought up some stats. I forget… You posted them in the chat, but I found one that… I had read this years ago, probably a couple of years ago, so, it’s probably higher now, and I’m trying to see. This study was done back in, or this article was posted in April of 2013 that said, “79% of people 18-44, have their smartphones with them 22 hours a day.”

VD: Oh, gosh. That is scary.

RP: Yeah. There was another study that, literally, the phone is not without… Farther than hand’s reach, pretty much 24 hours a day. That’s just the reality of society these days. And even if you go into your Google Analytics, and you only find that maybe 30% of your users are on smartphone, just a couple of years ago, that number was maybe a couple of percents.

VD: Yes, well, as of January of this year, it’s 55% of people browsing the internet are using a mobile device. So, that’s the industry statistics. That’s January, so we’re talking, what, almost nine months ago. So, that number, it can only go bigger. So, again, there are more people using mobile devices to reach the internet as they are using computers. So, it’s staying. It’s not going anywhere.

RP: And the other thing as a business owner that you have to think about, especially if you’re a local business owner is that if you’re out and about and you need something, you’re gonna go to that smartphone right away, and that smartphone’s got GPS, it knows where you’re at, and it’s gonna find local businesses around you. And if you’re not favored by Google because you don’t have a responsive website, think about how much business you could be losing by not making this one simple change.

VD: Oh, yes, especially for local businesses. I mean, if you’re doing a national search, you’re looking for a big ticket item, maybe you are sitting in front of your computer, or at the very least, your tablet. But if you’re looking for a donut shop, or a restaurant or something, a tire repair shop, because you just have that nail in your tire, you’re going to Google it on your phone. You’re actually going to even talk to your phone nowadays. You don’t even type it in. You would say, “Siri, find me the closest tire repair shop.” It will know where you are, and either as a business owner, you’re either there or you’re not there, in a way.

RP: Right.

VD: And if you’re there, your website is most likely responsive. If it’s not responsive, the user is not going to play with it, trying to figure out, “Where is the address? I don’t quite see it. It’s too small.” They’ll go to the next link on the Google search page, and you will miss your opportunity for a sale.

RP: As business owners, the other thing I always try and explain to people is that, especially if you’re an attorney, a dentist, auto repair, where there’s plenty of competition, is that the reality is, especially on mobile device, your real estate is very, very small, which means, a couple of people are gonna show up. If you’re not one of those three or four people that show up at the top of the page, you don’t exist at all. So, you need to give yourself every opportunity to succeed, and responsive is the way to go. I think we beat this up enough. Hopefully, people understand that if you’re a business owner and you don’t have a responsive website, now is the time to do it, not just because as web developers, we’re saying you need to do that, and as SEO experts, we’re saying you need to do that to improve SEO ranking, but because Google themselves is saying, “Look, we’ve matured to a point where so many people are using smartphones. If you want representation, you need to follow the crowd, and you need to be responsive, so that your website is seen on all the different platforms that are out there.”

VD: Very well said, Ryan.

RP: Alright. Well, on that bombshell of a note, I am going to thank you very much for your time, and I hope you have a wonderful vacation with your family this weekend.

VD: Well, you too. Happy Labor Day to everybody.

RP: Alright, take care.

About Ryan Perry

Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Ryan currently resides in Santa Rosa, CA. Connect with Ryan on Google+