Posts tagged internet marketer
Genius At Work: Copywriting Tips for Internet Marketers
May 16th
Some people say that selling is a calling, something that may not be meant for everyone. But this perception may already be outdated with the advent of Internet marketing where a sales pitch is often read rather than heard, making copywriting an indispensable skill that every Internet marketer should learn.
There are salesmen and there are copywriters. Unlike an ordinary salesman, a copywriter uses the written format to turn a mere reader into a buyer. Among the sea of copywriters, John Carlton stands out as the most respected and most imitated, although he modestly denies that he is the world’s greatest copywriter alive.
With more than a decade of writing experience behind him and another ten years of teaching struggling writers his techniques, it’s easy to see why Internet marketing experts like James Schramko often turn to John for writing tips to boost their conversions. And John does not disappoint his followers as he generously shares his writing style in seminars, information products and even in interviews.
Here are some of John’s writing tips as revealed in an interview conducted by James for his InternetMarketingSpeed website:
- Tell a story.
John uses storytelling and examples to hold the attention of his readers, send his message and persuade them to take the action he recommends. John considers storytelling more effective than neurolinquistic programming for internet marketing.
- Video-Text combination
There’s some truth to the early 80s song “Video Killed the Radio Star” as MTVs and YouTube videos currently dominate media. John recommends that the best way to sell online is to combine a video sales pitch followed by text that contains your call to action.
- Practise using email
While John maintains that there is no magic word that does the trick all the time, he recommends testing different versions of your sales letter using email campaigns. The best email sales letters consist of some text and URL for the reader to click on. Suggesting that your email recipients click on a URL is more effective than letting them wait for a video or audio file to download as studies show that people abandon a page that takes more than a few seconds to start playing.
Finally, John recommends that every business owner, internet marketer and salesman must learn how to write his own sales letters because copywriting is a skill that you will constantly need and once acquired, can never be taken away from you.
About Ryan Perry
Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Connect with Ryan on Google+
Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (976)Reach Out And Grasp The Internet Market
Mar 30th
Internet marketing offers incredible opportunities for those capable of reaching out and grabbing them. One of the biggest obstacles to success that many Internet marketing professionals encounter is finding a way to effectively manage their time.
Time management is something most employees toiling away in cube farms don’t have to worry about. Their deadlines are set for them by other people. You are your own boss when you create your own Internet marketing business. While that gives you a lot of freedom, it also entails a lot of responsibility. You have to set schedules, make deadlines and work in the most efficient way possible to maximize your return on time invested in your business.
James Schramko, a professional Internet marketer from Australia is now a highly sought after consultant due to his years of experience in the Internet marketing field. Schramko’s strategies have helped many novice Internet marketing professionals build seven-figure businesses.
Schramko has a simple formula for Internet marketing success using effective time management strategies.
Review Your Projects
The first component of the Schramko plan for time management success is careful after-action reviews or all your projects. By evaluating each product, you’ll find things you did right, and things you could have done better. While this sounds like it will be time consuming, in the long run, it will actually save you time as you find more efficient ways of doing things and avoid time-wasting boondoggle tasks.
Project Management Software
Next, you need to invest in some project management and other software. BasecampHQ is a great program for managing your own time and that of any other contractors who may be working with you. By using BasecampHQ, you can sort your projects, team members, tasks and schedules more efficiently. It also has great communications tools for all your team members.Coupling reasonable pricing with iPhone accessibility, you can manage your business from almost anywhere around the world.
When you get your project management program up and running, you wil need to get an e-mail filter to save you time by picking out the junk e-mails from the personal or work e-mails.
Outsource
Finally, you should avoid spreading yourself too thin and biting off more than you can chew by outsourcing some tasks. Delegate duties you’re not so good at to people who are stronger at these tasks so you don’t spend hours on something that’s not going to turn out that great, anyway. It’ll save you a lot of time and give you more opportunities to focus on your strengths as an internet marketer, and the overall project.
About Ryan Perry
Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Connect with Ryan on Google+
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