Posts tagged keyword research
Keywords Tool: Identify the Profitable Keywords
Nov 27th
Using a keywords tool is essential to keyword research in internet marketing. You use keywords in every form of promotion. Internet marketers need to know what their client niche is looking for in order to be able to reach their targeted audience.
Keywords are the words that are typed into the search bars by people looking for information. When these keywords are typed the search engines will produce results of documents which are tagged with those words. So if you have an article that has the keywords that someone types in the search bar, you have a chance of coming up in the search engine results.
For internet marketers it is important to know which words are going to give you the best profit. So you have to choose keywords accordingly.
The buying cycle has three stages. Therefore keyword research is done accordingly:
- Browsing stage. At this stage people are just starting to gather information. The keywords that they use are not targeted. They are general keywords, such as “dog training”. They are not sure what specific type of training they are searching for.
The keywords at this stage get the most traffic and the most competition. They are also the most expensive and have the lowest click through rate and the lowest conversion rate.
So this is not a good stage to target your niche at. It can be very costly and risky.
- Comparing stage. Here, people are more educated on their search and are starting to develop ideas of what it is they want. They are starting to look at certain products. The keywords here are narrower, more targeted, such as “dog leash training vs. dog clicker training”, or even narrower by identifying and comparing two products by name.
Keywords at this stage are more targeted. They get average traffic and competition. The cost of keywords is also lower. The click through rate is higher than in stage one, and the conversion is also higher.
This stage can be profitable.
- Buying stage. This is the most targeted stage. People here are ready to buy and have a pretty good idea of what they are looking for. At this stage they will search for specific products. They are usually looking at a specific product by product name and brand.
The keywords for this stage are the most targeted. Long tail keywords, specific to products are used at this stage. These keywords are specific, they are low cost, and have low volume of searches. They have the least traffic and least competition. However, they produce the highest click through rate, as well as the highest conversion.
This is the stage that is most profitable to target. Most super affiliates usually concentrate on this stage.
For any kind of promotion in internet marketing, this keyword research is essential. This is the foundation of all your campaigns, whether you target your niche at stage 1, 2 or 3.
It is very important to use a keywords tool for targeted keywords results. A tool should help you identify the number of searches as well as your competition, in order for you to make an educated decision. Once you have this information, you are ready to start your promotion.
This is my favorite keywords tool. It gives you the “strength of competition” at a glance, among other incredible features. It saves me hours of keyword research.
Cris Santeiro writes extensively on internet marketing. For her free newsletter (and free IM Resources) ebook visit CrisSanteiro.com
About Ryan Perry
Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Connect with Ryan on Google+
Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (976)OurNEWSCafe.com Stands Ready to Handle Important Keyword Research Tasks
Nov 19th
Keyword research is one of the most overlooked aspects of search engine optimization, but it is perhaps the most important.
If you have not seen an ad in your lifetime offering guaranteed top-10 placements for your keywords in Google, Yahoo, etc., you are one of the few — they are everywhere. Not every keyword can be in the top 10 in search engine listings, if you stop and think about it. Let’s just say that you decide you want a guaranteed top-10 placement for the keyword Pepsi, and you contact one of those agencies to make the request. A quick Google search shows that there are more than 30 million Web sites indexed for that keyword. If the owners of any 11 of those companies contact the “guarantee” company and ask for top 10 for Pepsi, obviously at least one of those companies would not be in the top 10, and therefore the guarantee could not be fulfilled.
So you see why keyword research is important — about 30 million reasons why. If your site is about Pepsi, you have to know going in that if you want people to find you in the search engines, they are going to have to go through about 3 million pages of Google results to find you. You can understand why successful companies that can get your site correctly optimized for search engines are in high demand when you consider the fact that the vast majority of people don’t make it past the first page or two on Google or Yahoo.
Deciding on a more narrow focus for the site is one way to deal with the Pepsi problem described above. For example, if you decided to do a site on the Pepsi logo, instead of just Pepsi, a check of Google shows that there are 222,000 sites indexed for the keyword phrase Pepsi logo. Your chances of achieving a first-page rating increased by 135 percent, albeit it is still not a slam dunk. There are 14,400 sites indexed in Google for the keyword phrase Pepsi logo redesign, if you would decide to take the focus-narrowing process one more step. Your chances for a first-page ranking just increased by another 15 percent.
At OurNewsCafe.com, we solve these problems for our clients by finding the keyword niche that works best for what you are trying to achieve with your site and your online marketing. And, we go another very important step – we find out just how many people are searching for the targeted keyword or keyword phrase. We discovered that there are very few searches for the keyword phrase Pepsi logo redesign in any given month, so a first-page ranking for that phrase still may not generate enough clicks and page views to accomplish your goals, in this case.
All of those keyword research issues can be handled for you by OurNEWSCafe.com, leaving you to do what you do best: run your business.
About Ryan Perry
Ryan Perry has taken his 10+ years of business ownership and hands-on marketing skills and focused them on online marketing. In April of 2009, he started Simple Biz Support with an emphasis on Search Engine Optimization (SEO). Ryan is propelling local business websites to the top of Google, Yahoo and Bing resulting in increased market exposure and revenue for his clients using a variety of internet marketing tools including blogs, article submissions and video. Additionally, Ryan speaks and vlogs (video blogs) about internet marketing, educating business owners how to effectively use various SEO tools and techniques to promote their business on the internet. Connect with Ryan on Google+
Mail | Web | Twitter | Facebook | LinkedIn | Google+ | More Posts (976)
