Posts tagged link building
Do You Know These Link Building Mistakes?
Jul 3rd
Building your links is of high importance for any IM project or campaign. The highest quality backlinks will serve you very well to gain the best position on page one of search engines. Lacking in quality, relevant backlinks to your site will only result in little traffic from the engines. But the desire to get the best links, marketers often make costly mistakes with backlinks. Even though some mistakes look really small, their effects can be devastating. Next we’ll talk about how to avoid these common linking mistakes so you can stay on good terms with the search engines.
One mistake seen is using an image for a link when it’s possible to create a text link using a relevant keyword/phrase. Trying to get quick results usually causes a lot of mistakes in marketing. Anchor text errors fall into this group. If properly executed, an image link can lead to higher traffic referrals, but for SEO a text link with your keywords is preferred. There’s a common misperception that an image link is always preferred over text links. Your traffic will be much more targeted because you’ll be ranked for the correct keywords. Google and all search engines like to see keywords in link anchor text. An image link is fine but only if it’s the only choice.
The next mistake is buying good backlinks, but the anchor text is not appropriate to you. Pointless anchor text will not necessarily penalize you, but you won’t get as much effectiveness as possible, either. Be sure to only use relevant keywords in your link text.
If you get a backlink and it doesn’t have your keyword in the anchor text, the search engines would rank it for the wrong keywords, which can get you a penalty too. Some marketers may think the anchor text is less important than the backlink, that’s not correct. The keywords you decide to use in your anchor text are just as important as having a backlink. The best approach is to determine which keywords you want to rank for, and then use them as anchor text.
In conclusion, if you’re patient with your link building efforts and you avoid these common mistakes, you should get the results you want. It will only be a matter of time before you have strong backlinks that help you with your search engine rankings.
How To Prevent Business Blunders In Your Linking Strategy
Jun 21st
Almost all online marketers know very well how important relevant backlinks are to effective SEO. So they simply do the work necessary to get as many relevant backlinks as possible to get as much organic search traffic as possible. But some marketers invariably achieve poor SEO results due to common backlinking missteps.
Every marketer makes mistakes, and sometimes they are costly ones. So that’s why it’s a good idea to learn from others with more experience. In this article we will be discussing linking mistakes that can be easily avoided once you know what they are.
One terrible situation that can pass without awareness is having a link on a page that will never be seen by the search engines. For example, everything can be just right in terms of link quality, anchor text, and ‘follow’ attribute. But it does not get seen by the search engines, so it will not count at all. Do you understand? This often happens with link exchanges. Your link does not get posted or is removed later on.
Search engine spiders won’t crawl a page that has the ‘no index, no follow’ attribute, or if the page has dynamic code in it. And that’s exactly why you do need to remember to check back on your links to verify that they can still be seen by the engines. Link building will consume your time, so it’s in your best interest to know what you’re doing. Doing the same mistakes repeatedly will make it nearly impossible to fix.
One other often seen mistake is to sell links. A lot of marketers have paid links on their sites, and this will definitely hurt them in the long-run. But many marketers who want to do this use Backlinks.com because they maintain a low profile. Just keep in mind that not every network that does this cares if they’re seen, or not. Also, don’t make the mistake of having direct phrases such as “Buy PR 6 links for only $9?, which would be a direct hint that you’re selling links on your site. Really though, the safest route is just don’t do it. That way you’ll ensure your site’s rankings are not hurt in the future.
Try to remember what you’ve learned here today, and your backlinks are assured to be of the highest quality and relevance. Patience and virtue will win for you, so take it easy and you’ll have excellent results.
