Posts tagged Media
The Secret To Form Attention-Getting Tweets
May 8th
If you are a direct marketer for a company like Discovery Toys, 7 Peaks Publishing Social Media Training can help you generate more sales and grow your business!
There are only two feelings that are at the root of every human action. In other words, there are only two emotions that drive every action that humans perform. Those emotions are fear and desire. Humans either take action because they DESIRE something – money, love, a sense of being fulfilled, respect, peace, power, etc. Or they might do something because they FEAR losing something precious or valuable that they have right now – money, a relationship, fulfillment, respect, peace, power, etc. At first glance this concept appears too simple, but if you consider it, pretty much all actions do actually revolve around those two fundamental feelings.
So… if you want your Tweets to be as effective as possible, it would make sense to hold the two powerful motivators in mind. That is the “secret” to constructing attention-getting tweets. Below are 3 examples of Tweet Formulas that ping these feelings in people:
1. The “Other Guy Has a Secret That You Have to Get” Formula: This method is particularly useful when this “other guy” is a celebrity. It’s very enticing to many people to figure out how to do, be, or acquire what a celebrity has. Learn much, much more about manipulating social media right now through our Social Media Training Courses.
Tweet Formula: How (celebrity name) (does something) and you can, too.
Sample Tweet: How Jennifer Aniston gets rid of weight while eating whatever she desires… and how you can, too.
Sample Tweet: How George Clooney creates money while playing golf… and how you can, too.
2. The “Your Problems are Being Instigated by Someone or Something Else Unknown to You” Formula: We all fear the idea of someone or something unbeknownst to us causing problems for us.
Tweet Formula: Is/Are _________ causing you to become sick?
Sample Tweet: Is your pet causing you to fall ill?
Sample Tweet: Is your job causing you to become overweight?
3. The “What You Need to Find Out Right Away” Formula. People do not like being put off guard or being embarrassed.
Tweet Formula: ______ questions to ask your ______ before it is too late.
Sample Tweet: 5 things to ask your accountant… before it’s too late.
Sample Tweet: Seven things to ask your teenager… before it’s too late.
So, you get the idea. Use psychology when you tweet. Appeal to simple base human feelings, namely fear and desire, and you’ll get a lot more attention and reaction to your Tweets – and accomplish whatever you desire to do with Twitter.
For more information concerning Social Media Marketing Strategy , visit the 7 Peaks Publishing website.
Are PR Campaigns Passe for Advertising Your Do It Yourself SEO Business?
Apr 2nd
With so much interest on sites, PPC and e-mail marketing and advertising as the most effective method of marketing your small business, it's attractive to ask the question: are the traditional PR release worth the time?
Even though recommended website article for todays online business community is everything but traditional. A website article may be the single most worthy website SEO options you can have. And while a well-written blog post can be a complex solution, as soon as you've spent the hard work into learning to build an reliable release, you will find out that it is the single most practical methods you could have.
Here are a few pointers to making your press release truly “work”:
Where's the information? Think in terms of the numbers of terms that could fit along one page width, or better still, what might fit in the Bing or Google search box. This is what your readers will see (and what the various search engines will be affected by most completely). Invest enough energy on authoring an effective headline that should compel the readers and journalists who see lists of head lines fly by them to click and drill deeper within your release.
Invest 95% of the work on the heading as well as the initial 150 words. Here is the area the various search engines look at. Pick out your search phrases diligently. Don't include hyperlinks within your heading – but link the key phrases within your earliest paragraph abundantly and with proper care. Bear in mind a lot of people use three or even more words in their search terms (for example “aesthetic medical spa” or “plastic surgeon marketing“) as opposed to “teeth whitening” or “laser clinic.” Just about any combination of the words and phrases you've included in your hyperlink will result in better SERP rankings plus more visitors for your website.
